New bonded bras and shapewear promise seamless comfort, elegance, and invisible support for everyday wear
Mumbai, September 26, 2025: Page Industries Ltd., the exclusive licensee of Jockey International Inc. (USA), has unveiled a new women’s innerwear collection under its ‘Designed to Disappear’ campaign. The range introduces advanced bonding technology to deliver next-to-skin fit, invisible comfort, and effortless elegance, making innerwear feel like a seamless extension of every woman.
Engineered for all-day wear, the new collection features versatile styles including T-shirt bras, strapless bras, and lounge bras, alongside shapewear with targeted compression and a smooth, line-free finish. With supportive fits in a neutral color palette, the collection is designed to cater to diverse lifestyles—from everyday confidence to festive dressing.
Nihal Rajan, CMO, Jockey India, said: “Designed for the modern woman who refuses to compromise on comfort or style, this collection brings together innovation, precision, and ease like never before. Each piece is crafted with bonding technology at its core, making the garment disappear into the day as naturally as it fits.”
To complement the launch, Jockey is enhancing the retail experience with “Size Check”, an in-store bra fitting service to help women find their perfect fit. The rollout includes exclusive brand outlets, leading multi-brand stores, and www.jockey.in, supported by a high-impact, multi-platform campaign spanning digital, outdoor, in-store activations, and influencer-led content.
About Page Industries Limited
Page Industries is the exclusive licensee of Jockey International Inc. (USA) for India, Sri Lanka, Bangladesh, Nepal, Oman, Qatar, Maldives, Bhutan, and UAE, and of Speedo International Ltd. for India. Jockey is the company’s flagship brand and a leader in the premium innerwear and leisurewear market, distributed in over 2,852 cities and towns, with 113,715+ multi-brand outlets, 1,144+ exclusive brand outlets, and 3,026+ large format stores, alongside strong online presence. Speedo products are available in 1,074+ stores, 28+ exclusive brand outlets, and 10+ large format stores across 90+ cities.
YouTube link of the campaign: