The new range redefines men’s innerwear with precision-engineered, stitch-free design and adaptive comfort for the modern lifestyle.

Mumbai, 6th October 2025: Page Industries, the exclusive licensee of Jockey International Inc. (USA), has announced the launch of its Next Gen Inno-Wear — an expanded men’s innerwear collection that introduces cutting-edge Bonding Technology to deliver superior comfort, performance, and style.
Crafted as a seamless, precision-fit base layer, the new Inno-Wear collection eliminates traditional stitching, using advanced microfiber fabric to create a smooth, chafe-free finish that moves effortlessly with the wearer. Designed for today’s fast-paced lifestyle, it offers adaptive stretch, StayFresh™ technology for long-lasting freshness, and a breathable mesh pouch for improved ventilation. The collection’s label-free waistband ensures irritation-free comfort throughout the day.
> “At Jockey, we understand that today’s men seek more than functionality — they want innerwear that seamlessly integrates into their daily lives,” said Nihal Rajan, Chief Marketing Officer, Jockey India. “This collection of bonded trunks represents the future of innerwear, combining innovation, performance, and refined aesthetics to empower men to move with confidence and comfort.”
With a global legacy spanning over a century, Jockey continues to pioneer innovation in the innerwear category, blending quality, technology, and timeless design to meet the evolving preferences of modern consumers.
The Next Gen Inno-Wear collection is now available at Jockey Exclusive Stores, leading multi-brand retailers, popular marketplaces, and online at. http://www.jockey.in/ To mark the launch, Jockey India is rolling out a multi-platform campaign featuring a high-impact film and creative visuals across digital, outdoor, and in-store media, celebrating the brand’s innovation-driven approach to everyday luxury.
About Jockey
Jockey International Inc., founded in 1876, is a leading global marketer of apparel, recognized for its pioneering role in revolutionizing men’s innerwear and activewear. Page Industries Limited, headquartered in Bengaluru, holds the exclusive license to manufacture, distribute, and market Jockey products in India, Sri Lanka, Bangladesh, Nepal, and the UAE. The company continues to drive innovation in comfort, quality, and performance wear for millions of consumers worldwide.