This marks a significant milestone for the regional entertainment landscape.
Mumbai: In a pioneering move that redefines the distribution of regional cinema, JOJO OTT, will debut a selection of flagship Gujarati films on Movie Rentals on Prime Video, starting May, 2025. This marks a significant milestone for the regional entertainment landscape.
Through this initiative, JOJO Movies is opening pan-Indian access to high-quality Gujarati films, empowering regional voices to reach diverse audiences across the country. The films will be available via Movie Rentals on Prime Video, making premium Gujarati content more accessible than ever before.
Audience favourites like 3 Ekka, Veer Esha Nu Seemant and more critically acclaimed and commercially celebrated Gujarati films will now be available for rentals on Prime Video.
“We are at a turning point in the evolution of regional cinema, and our collaboration with Prime Video is a game-changer for both Gujarati cinema and regional content as a whole,” said Dhruvin Shah, Founder & CEO of JOJO Movies. “This isn’t just about distribution—it’s about redefining how regional stories are shared, valued, and experienced nationally. The availability of Gujarati films via Movie Rentals on Prime Video, underscores the rising demand for culturally rooted storytelling. Our vision has always been to take powerful regional narratives to wider audiences, and this launch is a significant step in making Gujarati cinema a cultural force.”
This move reflects a broader industry shift, with major video streaming services embracing regional content as an accelerator of digital growth. JOJO Movies’ forward-thinking approach not only benefits audiences, but also empowers regional filmmakers with new monetization models and reach.