Clean-label food brand highlights the power of kindness and gratitude this festive season through a touching digital film
Mumbai, 08 October 2025: Khetika, the clean-label food brand known for purity and honest choices, has unveiled its new digital film “Acchai Se Farak Padta Hai”, a narrative that emphasizes how small acts of goodness create meaningful impact, especially during festive celebrations.
Set against the backdrop of Diwali preparations in a modern Indian household, the film depicts children playfully enacting the Ramayan, while the house help, Shabari, prepares kheer using Khetika dry fruits—symbolizing prosperity and purity. Initially intent on working the next day without a break, Shabari is gently reminded by one of the children, “Diwali to aapke ghar mein bhi hai na,” prompting her and the family to recognize her contribution with gratitude. The mother offers Shabari the kheer she made, along with a Khetika gift box, reinforcing the message that while rituals brighten homes, acts of kindness truly enrich celebrations.
Dr. Prithwi Singh, CEO, Khetika, said, “This digital film mirrors what Khetika stands for—purity, honesty, and inclusivity. With ‘Acchai Se Farak Padta Hai,’ we wanted to remind people that true celebrations go beyond rituals and decorations. Just as our preservative-free dry fruits add goodness to simple dishes like kheer, choosing kindness and gratitude adds depth to our relationships and traditions. We hope the campaign inspires people to celebrate with authenticity and goodness this festive season.”
Through ‘Acchai Se Farak Padta Hai’, Khetika extends festive wishes to households across India, encouraging families to make mindful choices and celebrate Diwali in the spirit of genuine goodness.
About Khetika
Khetika is a clean-label food brand committed to purity, quality, and transparency. Offering preservative-free dry fruits and other natural products, Khetika empowers consumers to make healthier and more mindful choices while enriching everyday food with authentic goodness.
