The immersive experience bagged top honours for Best Travel & Tourism Marketing Campaign and Best Experiential Marketing Campaign.
Mumbai, August 26, 2025: KidZania India, the global indoor edutainment park, has clinched two Gold awards at the MADX Summit & Awards 2025, held on August 22. The recognition came for its Madhya Pradesh Tourism Centre experience, where children role-play as sustainable tourists and enjoy a VR ride through the jungles and rivers of Madhya Pradesh.
The brand took home Gold in the Best Travel & Tourism Marketing Campaign category for its innovative strategies that blended bold creativity with measurable impact, significantly boosting brand visibility and engagement in the tourism sector.
KidZania also won Gold in the Best Experiential Marketing Campaign category for its immersive storytelling and high-impact activations that deepened consumer connection and created memorable brand recall.
The MADX Awards, known for honouring excellence in marketing, advertising, digital, and experiential campaigns, celebrate brands and agencies that set new industry benchmarks through innovation and creativity.
Applauding the achievement, Sheo Shekhar Shukla, IAS, Principal Secretary, Culture and Tourism Department and Managing Director, Madhya Pradesh Tourism Board, said: “The Madhya Pradesh Tourism Experience Centre at KidZania has redefined how tourism and experiential brands engage meaningfully with audiences. It has brought the incredible heart of India closer to young India, inspiring them to value our nature. This recognition at MADX is both well-deserved and truly inspiring.”
Commenting on the double win, Tarandeep Singh Sekhon, Chief Business Officer, KidZania India, said: “Winning two Gold awards at MADX 2025 is a proud moment for us. At KidZania, we believe in pushing the boundaries of creativity and innovation to connect meaningfully with families and travellers. These awards reaffirm our commitment to delivering marketing experiences that inspire, engage, and leave a lasting impact.”
This recognition positions KidZania India as a frontrunner in tourism and experiential marketing, underlining its strength in delivering innovative campaigns and immersive experiences that resonate with modern audiences.
About KidZania India:
KidZania is a global indoor theme park that inspires, educates, and entertains children by blending learning with fun. Operating in multiple cities worldwide, KidZania offers realistic role-playing experiences that empower kids to explore careers, develop life skills, and engage with real-world scenarios in a safe and interactive environment.