This now helps students become full-stack marketers with in-depth modules on Content Creation, Social Media, and an expanded Programmatic Advertising track.
Mumbai: Kraftshala, the edtech with the best placement rate in India, has rolled out the 3.0 edition of its flagship Marketing Launchpad program for the 2025 cohorts. Already recognized as the most outcome-driven marketing program in the country with over 2,200 learners placed in top companies over the past four years, the Marketing Launchpad is now even more immersive and closely aligned with real-world marketing roles.
The Marketing Launchpad now helps students become full-stack marketers with in-depth modules on Content Creation, Social Media, and an expanded Programmatic Advertising track. These are in addition to its strong foundation in various domains of Digital Marketing including Performance Marketing, SEO, Ecommerce; and also AI, Human Skills and Excel—skills essential to modern marketing workflows. What sets the new version apart is the integration of AI tools and content frameworks across every module. Whether it’s building a campaign, optimizing performance, or evaluating creatives, learners are actively using AI to speed up execution, make better decisions, and deliver stronger outcomes—mirroring what real marketers do today.
Because of the quality of learning outcomes, over the last four years, Kraftshala has placed more than 2,200 students in full-time marketing roles—more than any other online or offline institution in India.
With these additions, the program now runs for 22 weeks (up from 19), covering 850+ hours of learning. Learners complete 8 live projects, up from 5, across Meta Ads, Google Ads, SEO, Programmatic, E-commerce, Content Creation, Social Media, and Blog Development, making it one of the most hands-on and comprehensive marketing programs available today.
With an average CTC of ₹5.5L in the last few batches, highest offers of ₹9.2L, and an ROI of 3 to 4 times, Kraftshala continues to outperform legacy institutions in placing talent. Graduates have secured roles at top brands like Mamaearth, Acko Insurance, Tata Cliq, and Nykaa, with recent batches even landing roles at Google and Amazon. Kraftshala is also the largest talent supplier to leading marketing agencies such as Publicis, Performics, Dentsu, GroupM, IPG Media Brands, Hiveminds, Sokrati, MediaMint, SRV Media, and others.
Speaking about this, Varun Satia, Founder and CEO of Kraftshala, said, “The Marketing Launchpad was designed for those committed to building real careers in marketing. That requires moving beyond theoretical knowledge or limited specialisations. Today’s marketers need to understand content, performance, strategy, and execution as a whole. Our programs now reflect that shift. We have added greater depth, context, and hands-on rigour to ensure our learners are equipped to get placed in evolving roles.”
The upgraded curriculum trains learners to write creative briefs, evaluate content, run cross-channel campaigns, and analyse performance data using AI-powered tools integrated into every part of the learning journey. These are the skills increasingly sought after by recruiters—especially in startups and emerging brands—where marketers are expected to wear multiple hats from day one. Programmatic Advertising, which is one of the highest growing roles in the industry today is also expanded to cater to the needs of the recruiters.
With Marketing Launchpad 3.0, Kraftshala reaffirms its commitment to building practical, high-ROI career paths in marketing, without the time or cost burden of traditional MBA programs.