Mumbai: Celebrating love and happiness, Solitario and SOCIAL are bringing back romance to the real world with their ‘Love Doesn’t need a loan’ campaign. Spread across 56 SOCIAL outlets in 10 cities, the initiative encourages individuals to step beyond digital interactions and rediscover the magic of real-world chemistry with an added touch of luxury. Designed to blend organic chemistry with a little sparkle, couples stand a chance to win an exquisite heart-shaped lab-grown diamond ring from Solitario, making their special moments even more memorable.
Bringing the essence of modern love with an old twist, Solitario, the pioneers of lab-grown diamonds has teamed up with SOCIAL, India’s favourite cafe-bar to create an immersive, playful experience that celebrates love in its most organic form—OFFLINE. Commencing February 13th and continuing until February 25th, 2025, the campaign invites couples visiting SOCIAL to take part in an Antakshari-inspired movie relay challenge, a lighthearted yet engaging contest that keeps the romance alive through playful competition. Participants can submit their entries on Instagram by tagging @SOCIALoffline and @solitariodiamonds, with the final winners to be announced on February 26th, 2025.
To further amplify the celebration, Solitario Diamonds is extending exclusive rewards, where over 15,000 vouchers worth INR 5,000 will be available at SOCIAL outlets in Mumbai, Pune, Bangalore, Hyderabad, Lucknow, and Chandigarh. These vouchers can be availed on a minimum billing of INR 2,000, making this Valentine’s season even more rewarding.
“In today’s world, love isn’t about breaking the bank – it’s about experiences, connections, and meaningful choices. That’s exactly why we’re excited to partner with SOCIAL, a brand that represents the way millennials and Gen Z celebrate relationships – with fun, spontaneity, and a little mischief,” says Ricky Vasandani, CEO & Co-Founder at Solitario.
To keep the vibe going, Solitario X SOCIAL is also encouraging its guests to double up on drinks and double down on love with exciting offers such as 1+1 on select drinks and 2+2 on beers all day, every day up to 23rd February. SOCIAL has also launched two love-struck cocktails – Flaming Heart and Sinfully Yours, perfectly crafted to turn up the romance.
Speaking about the partnership, Divya Aggarwal, Chief Growth Officer at Impresario Entertainment and Hospitality Pvt Ltd said, “This Valentine’s at SOCIAL is all about reviving the magic of old-school love—when romance was about stolen glances, handwritten notes, and endless conversations over coffee or drinks. This campaign is our way of bringing back the joy of real-world romance, where experiences matter more than extravagant gestures. In partnership with Solitario, we’re adding a little sparkle to these moments, making this Valentine’s season fun, engaging, and truly memorable.”
With romance, revelry, and a little bit of bling, Solitario and SOCIAL are ensuring that this Valentine’s Day is one to remember. Whether rekindling an old bond or sparking a new one, ‘Love Doesn’t Need a Loan’ is an invitation to step out, engage, and celebrate love in its most genuine form.