Mumbai: Mad Men Marketing, a homegrown pioneering marketing agency, has recently entered the Generative AI (Gen-AI) space with its Mad EnAible division, wherein it is crafting compelling marketing assets – right from conceptualization to the final video – in just 72 hours. In a recent project, Mad Men Marketing crafted a Gen-AI video for Haldiram’s latest Holi campaign. The entire video right from the song to the influencer integrations was brought together in 72 hours.
Notably, the monotonous output seen in AI-generated soundtracks, which are also time-consuming, generally has remained a prevalent hindrance for brands to lack driving engagement on their AI-generated marketing assets. However, Mad Men Marketing’s Mad EnAible team curated the AI-generated soundtrack for Haldiram’s campaign with near-real experience, especially in a regional lingo, i.e. Hindi. Moreover, the complete project was then delivered in just 72 hours, which set new benchmark across the sector.
The launch of Mad Men Marketing’s Gen-AI content division will help brands leverage real-time trends, perform campaigns with optimization, and drive elevated engagement through immersive AI-generated content.
Speaking about the development, Vaibhav Arora, CEO, Mad Men Marketing, said, “In our experience of working with the top brands in the country, we believe the most important asset we can save for our business and client partners is “Time”. With the Mad EnAible division, we aim to harness the power of Gen-AI using our proprietary engines and agents in providing real-time, immersive marketing, where pathbreaking concepts are actualized almost instantly.”
Mad Men Marketing has pioneered marketing solutions over the past decade, working with top brands like Dabur, Dabur Amla, Real Juice, Haldiram’s, India Gate, Crax, Aqualite, English Oven, among others. The firm is working on building a Madverse which comprises of various group agencies that are dedicated to create future-ready creative, talent and business solutions for the leading businesses and brands across the country.