The strategic partnership enhances Madchatter’s ability to deliver culturally nuanced, multi-market communications solutions for Indian and international brands.
Mumbai, 13 June 2025 — Madchatter Brand Solutions, a Mumbai-based integrated communications agency, has joined the prestigious Worldcom Public Relations Group — a global network of over 80 independent PR agencies operating across 40 countries. This collaboration significantly strengthens Madchatter’s capacity to design globally aligned, locally resonant campaigns for its expanding portfolio of Indian and international clients.
By tapping into Worldcom’s extensive global network, Madchatter will contribute India-specific insights to international campaigns, partner on global mandates, and deliver world-class communications strategies for brands navigating complex, multicultural markets.
“Joining the Worldcom network represents a major strategic milestone for us, especially as geographic boundaries in business and communications continue to blur,” said Rachna Baruah, Founder and CEO of Madchatter Brand Solutions. “This partnership provides us with direct access to global expertise, empowering us to craft culturally nuanced, globally informed strategies for our clients.”
Worldcom’s rigorous selection process evaluates agencies on operational excellence, regional knowledge, and alignment with its collaborative philosophy. Welcoming the partnership, Bjorn Mogensen, Recruitment Chair at Worldcom Public Relations Group, said: “India is a market of growing global significance. With Madchatter’s addition, we are expanding our footprint in South Asia and enhancing our ability to collaborate on future-ready, multi-market communications initiatives.”
Madchatter has earned recognition for its strategic expertise across Web2 and Web3 ecosystems. The agency serves brands in sectors such as enterprise technology, fintech, healthcare, real estate, consumer wellness, crypto, blockchain, and social impact. Its offerings span public relations, crisis communication, brand positioning, digital marketing, multilingual content, LinkedIn marketing, and policy-sensitive media training.
As part of Worldcom, Madchatter will co-create multi-market campaigns, drive real-time knowledge sharing, and provide on-ground support for global brands seeking to establish or grow their presence in India.