The brand’s IPL-inspired campaign ignites creativity, self-expression, and influencer engagement, setting a fresh benchmark in beauty marketing
New Delhi, June 18, 2025: MARS Cosmetics, India’s fastest-growing beauty brand, successfully wrapped up its inaugural MARS Premier League (MPL)—a unique beauty campaign that fused the passion of cricket with the artistry of makeup. Launched during the IPL season, the MPL created an exciting platform where the energy of sport met the creativity of cosmetics, capturing the imagination of young beauty enthusiasts across India.Cricket Meets Cosmetics: A New Kind of LeagueStaying true to MARS Cosmetics’ philosophy of “Makeup for Everyone”, the MARS Premier League invited makeup artists and enthusiasts to represent one of eight IPL-inspired teams. Contestants used City Paradise Eyeshadow Palettes to design vibrant, city-themed makeup looks that reflected the spirit of their chosen cricketing cities.A Celebration of Creativity and CultureAccording to Rishabh Sethia, Business Administrator & Founder, MARS Cosmetics:“The IPL isn’t just a sporting event—it’s a celebration of passion, community, and energy. With MPL, we channeled that spirit into the world of beauty, creating a platform for self-expression, imagination, and glamour.”The MPL featured four competitive rounds:Three digital rounds that welcomed entries nationwide and engaged fans through interactive votingAn offline grand finale judged by experts including Aditi Dubey, Vandana Sehgal, and MPL ambassador Anupreet BakshiCrowning the Champion of CreativityAnupreet from Delhi emerged as the MPL winner, praised for her artistic flair and originality. She received a ₹100,000 cash prize, a red carpet opportunity at the Bollywood Hungama Style Icon Awards, and a special meet-and-greet with Varun Dhawan.An Influencer-Driven CelebrationThe finale blended beauty and experience with interactive zones like a DIY “Mirror, Mirror” station and a nail art lounge, designed to inspire influencer participation and social sharing.What’s Next for MPL?While MARS has not confirmed if MPL will become an annual event, the success of this debut edition sets a new gold standard for beauty campaigns that seamlessly integrate cultural moments, entertainment, and community engagement.
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