MATTER aims to empower clean mobility and foster a greener future
Mumbai: DViO, one of India’s leading full-stack marketing and growth companies, has secured the digital mandate for MATTER—a pioneering EV technology and energy storage company dedicated to propelling India towards energy independence. Founded in 2019, MATTER has championed an “Innovate in India” vision, launching India’s first geared electric motorbike, AERA, and setting a new standard in electric mobility. Through cutting-edge technology and a commitment to sustainable innovation, MATTER aims to empower clean mobility and foster a greener future.
With this partnership, DViO will lead MATTER’s digital strategy, fueling brand awareness and business growth across digital platforms. The mandate includes a full range of services—social media strategy, content creation, performance marketing, and customer engagement initiatives—all aligned with MATTER’s mission to transform mobility while delivering an aspirational lifestyle experience.
Arun Pratap Singh, Group CXO of Operations & Founder at MATTER, shared his vision for the collaboration: “MATTER was born out of a mission to drive sustainable progress through technology-driven mobility solutions. DViO’s expertise in digital engagement and storytelling is a powerful asset in sharing this vision with a wider audience, helping to mainstream electric mobility. We are excited to work closely with the DViO team to inspire consumers and stakeholders with our dedication to a cleaner, sustainable world.”
Sowmya Iyer, Founder & CEO of DViO, added, “As India embraces sustainable, tech-driven mobility, MATTER’s revolutionary approach must reach people who value sustainability and smart transportation. At DViO, we are thrilled to contribute to building MATTER as one of India’s most sought-after lifestyle brands, leveraging digital technology and media to showcase MATTER’s cutting-edge innovations, Together, we aim to spark a movement that accelerates clean mobility adoption across India and beyond.”
The MATTER AERA motorbike embodies futuristic design and breakthrough technology, setting new benchmarks in two-wheeler mobility. With DViO’s expertise, MATTER aims to further expand its digital footprint, connecting with audiences who seek sustainable, future-ready solutions for a cleaner tomorrow.