The company has adopted a distributor-led model to enhance availability at local cosmetic stores.
Mumbai: In a significant move to solidify its foothold in the beauty and cosmetics industry, Mila Beauté, Indian skin friendly beauty brand with a global perspective, plans to expand its retail footprint in 2025. With a robust presence across 11,500 retail touchpoints in over 300 cities, the brand is now poised to deepen its reach into Tier 2 and Tier 3 cities to bring affordable and premium cosmetics closer to millions of customers.
Mila Beauté will be deepening its successful retail model to expand into markets where customers rely on physical stores for makeup purchases. This approach ensures the brand’s presence in convenient locations, making it easier for people to try products before buying. By focusing on the needs of India’s rapidly growing middle-income households, the brand is filling an important gap in the market for affordable, high-quality beauty products with a hyper local footprint.
Over the years, Mila Beauté has built a strong presence in regions such as Punjab, Rajasthan, Uttar Pradesh, Maharashtra, and Gujarat. However, South India stands out as a key area of opportunity for the brand while also penetrating East and North East markets. With a rising demand for beauty products and a diverse customer base, the region offers significant potential for growth. To tap into this market, Mila Beauté plans to strengthen its presence by expanding its retail network and introducing products formulated to suit regional skin and weather condition.
Saahil Nayar Co-founder and MD, Mila Beauté, said, “Our mission has always been to create a brand that resonates with every Indian, irrespective of where they live. With this expansion strategy for 2025, we’re taking Mila Beauté to every corner of India, ensuring that our customers even in smaller cities have the same access to premium quality products as those in metros. This move is more than just a milestone for us. It is a step towards making beauty inclusive, accessible, and experiential for everyone.”
Mila Beauté is rapidly expanding its presence across India, with a consumer base of half a million. They offer a diverse selection of products across all major makeup categories, including face, lip, and eye, ensuring something for every Indian skin tone. Their product portfolio includes in-demand products like fixers, primers, concealers, compact powder, lipsticks, and gloss. With its robust plans for horizontal and vertical growth across all regions of the country, Mila Beauté is on its strategic route to become a household name across India by delivering superb quality products at everyday prices at all retail touchpoints that are convenient for consumers.