Tech-first investment platform achieves 20% growth in five months without marketing spend, driven by “Client First” philosophy
Bengaluru, September 23, 2025: MIRA Money, a technology-first investment management platform, has crossed ₹300 crore in Assets Under Management (AUM), marking a 20% jump in just five months since reaching the ₹250 crore milestone in March 2025. The growth trajectory keeps the company well on track to surpass its year-end target of ₹600 crore AUM.
What sets this achievement apart is that it has been realized with zero marketing spend, powered entirely by client referrals and consistent execution. The milestone underscores the company’s commitment to building genuine relationships and delivering value-driven investment solutions.
Key Performance Highlights (March–September 2025)
SIP Growth: Systematic Investment Plans surged by 63%
Client Growth: Client base expanded by 34%
Organic Expansion: 100% growth driven by referrals and customer satisfaction
Commenting on the achievement, Anand K Rathi, Co-founder of MIRA Money, said:“This milestone taught us the value of consistency. Doing the right thing repeatedly always pays off — sometimes quickly, sometimes over time. Every day, we asked ourselves: what can we do today that will benefit our clients in the long run?”
The “Client First” Philosophy
MIRA Money’s growth is anchored in its “Client First” approach, prioritizing investor trust over short-term gains. The platform’s focus on transparency, goal-based investing, and data-driven decision-making has resonated with serious investors seeking reliable digital investment experiences.
At the heart of its offering is the proprietary RAPID™ architecture, which combines disciplined active investing, advanced analytics, and decades of fund management expertise. This framework continues to deliver consistent long-term outperformance compared to traditional investment strategies.
Accelerated Path Ahead
With a young and fast-growing investor base, MIRA Money is poised to achieve its ₹600 crore AUM target well before the end of 2025. The platform has also expanded its portfolio to include Portfolio Management Services (PMS), Alternative Investment Funds (AIFs), and international funds, all built on its data-driven asset allocation framework.
Founded in 2022 by Anand K Rathi (Co-Founder & CBO), Naveen Shetty (Co-Founder & CIO), and Girish Ippadi (Co-Founder & CEO), MIRA Money leverages over 70 years of combined investment management experience to reshape India’s investing landscape.
“For a bootstrapped company like ours, achieving this scale without any marketing spend is a dream come true,” the founders added. “We thank our clients and supporters for their trust and look forward to continuing this growth journey together.”
About MIRA Money
MIRA Money (Money Invested in Right Assets) is a technology-first investment management platform that delivers tailored, goal-based investment solutions. Founded in 2022, the company leverages its proprietary RAPID™ framework to combine transparency, disciplined investing, and cost-efficiency. With a track record of consistent outperformance, MIRA Money is redefining how India invests.
