Retail giant brings its signature “Always Low Prices” promise to Bengaluru, Hyderabad, Chennai, Coimbatore, Kochi, and Mangalore
National, August 4, 2025: MR.DIY, one of India’s fastest-growing home improvement and lifestyle retailers, has officially announced its foray into South India with a robust expansion plan to open 40+ new stores across the region by the end of this calendar year. The expansion covers major southern metros including Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, and Mangalore.
With this move, MR.DIY aims to strengthen its national presence and reinforce its commitment to offering affordable, accessible, and delightfully varied products to Indian households. The brand currently operates approximately 350 stores across India, serving over 30 million households, and plans to reach 5 million sq. ft. of retail space in the coming years.
Each new store will feature over 15,000 products across 10 categories, including household essentials, home décor, stationery, toys, gifting items, tech and fashion accessories, hardware, and more — making MR.DIY a comprehensive one-stop destination for families.
The first leg of the southern launch kicked off with flagship stores in Lulu Mall Bengaluru, Lulu Mall Hyderabad, Prozone Mall Coimbatore, and City Center Mall Mangalore, which opened on July 25. Another 10 stores are set to open in the next two months. All locations are strategically selected in high-footfall areas to provide modern, immersive, and family-friendly shopping experiences.
To mark the occasion, MR.DIY is hosting high-energy launch activations at select outlets, featuring live entertainment, giveaways, and interactive experiences to engage local communities and create lasting first impressions.
Adding further momentum to its national footprint, MR.DIY recently onboarded acclaimed Bollywood actor Rajkummar Rao as its brand ambassador. Their new campaign — “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH!” — captures the brand’s cheerful spirit, unbeatable variety, and its mission to surprise and delight customers.
Commenting on the expansion, MR.DIY India’s Senior Spokesperson said:
> “South India is a vital part of our India strategy. With its strong urban hubs, progressive consumers, and growing demand for quality everyday essentials at affordable prices, the South represents a vibrant opportunity for MR.DIY. We are thrilled to bring our signature variety and value to homes across this culturally rich and dynamic region.”
Backed by a global network of 5,000+ stores across 14 countries, MR.DIY continues to live its promise of “Always Low Prices,” not just as a tagline, but as a core principle rooted in delivering real value to everyday lives.
This expansion into South India marks a significant chapter in MR.DIY’s growth journey and reaffirms its mission to enrich the lives of Indian consumers through joyful discovery, variety, and affordability.
About MR.DIY:
MR.DIY is a leading home improvement and lifestyle retailer with a rapidly growing footprint across India. With a presence in over 14 countries and a network of more than 5,000 stores globally, the brand is known for its commitment to offering everyday essentials at unbeatable prices.
