Ad Volumes on TV for the Auto Sector witnessed a de-growth of 14% during Jan-Jun’24 over Jan – Jun 2023
Mumbai: The recently launched TAM AdEX report for Advertising in the Auto Sector. The report analyses the spend by the sector across TV/ Print/ Radio and Digital comparing the spends in the same quarter in 2023.
The report mentions that the Ad Volumes on TV for the Auto Sector witnessed a de-growth of 14% during Jan-Jun’24 over Jan – Jun 2023. The top 10 brands together added 33% share of ad volumes with Honda Shine leading the list. NEWS was the leading Channel Genre of the Auto Sector during Jan-Jun’24 with a 65% share.
Two-wheelers were the leading category with a 39% share of ad volumes in H1’24. The top 2 program genres i.e. News Bulletin and Feature Films together added 65% to the total Ad Volume share of the Auto sector on TV
When it came to print the Ad Space was increased by 25% in Jan – Jun’24 compared to Jan- Jun ’23. Honda Shine 100 was the leading brand in Print with 7% share of ad space. Honda Shine 100 leading the list.
Hindi was the most preferred publication language in Jan-Jun’24. 54% of the total ad space utilized by the Auto sector’s advertisers for different types of Sales Promotions in Print media.
Among 4 zones, North was the leading territory for Auto advertising with a 32% share of the sector in Print during H1’24.
The Radio Ad volumes for Auto Sector increased by 14% in Jan-Jun’24 compared to Jan-Jun’23. Cars were the leading category and Maruti Suzuki India was among advertisers in H1’24 on Radio.
Gujarat was the leading state for Auto Sector Advertising on Radio during Jan-Jun’24. The top 10 brands together added 35% share of ad volumes with Nissan Magnite leading the list.
Ad Impressions on Digital Medium witnessed a massive growth of 55% during Jan-Jun’24 over Jan-Jun’23. Cars were the leading category with a 46% share of ad impressions.
Hyundai Motor India was the leading brand on Digital Medium with a 9% share of ad impressions in H1’24. During Jan-Jun’24, the Programmatic transaction method had the highest share of ad impressions of 89%.
Maruti Suzuki India retained its 1st position with a 20% share of ad volumes in H1’24 over H1’23. The top 10 advertisers together added 71% share of ad volumes in H1’24.
Among the Top 10 Auto brands, 3 brands belonged to Maruti Suzuki India and 2 belonged to Hyundai. Top 10 Brands accounted for a 35% share of ad volumes in Jan-Jun’24 with Nissan Magnite leading the Brand’s list..
