As a part of this effort, Nippon Paint has formally introduced a new identity for painters as Home Stylists.
Mumbai: On the occasion of World Painter Appreciation Day, Nippon Paint has taken a pioneering step to honor the often-unsung heroes behind every beautifully painted home – the painters. In recognition of their invaluable contribution to homes and communities across the country, NEO by Nippon Paint has launched a unique initiative celebrating their skill, dedication, and craftsmanship.
Neo by Nippon Paint is a strategic offering by Nippon Paint India, designed to provide a seamless, end-to-end painting and home beautification experience for the modern Indian homeowner.
As a part of this effort, Nippon Paint has formally introduced a new identity for painters as Home Stylists. This move reflects the brand’s continued commitment to elevate painters from being seen merely as service providers to being recognized as creative professionals who shape the look and feel of our living spaces.
This redefinition is being brought to life through multiple initiatives. The launch of the Home Stylist soft skills – empowering them to offer holistic solutions to homeowners. Complementing this, the new Onboarding Kit + Uniforms 2.0, complete with a branded essentials bag, updated uniforms, and ID cards, reinforces their new identity and instils a sense of pride and professionalism. We have already trained and certified over 100 painters, helping them become trusted colour advisors and experts in their craft.
To further this cultural shift, Nippon Paint has also unveiled a Painter Anthem which is first in industry – a professionally produced rap song in collaboration with a renowned artist – celebrating the spirit, talent, and contribution of the painter community. Please see link – https://www.youtube.com/watch?v=7BSfUwpU4cI
“Painters are the artists behind every vibrant wall and inspiring space. On World Painter Appreciation Day, we honor them not just with words, but with a lasting identity – as Home Stylists, professionals who play a pivotal role in shaping our homes. The launch of the industry’s first Painter Anthem further reinforces our commitment to celebrating their spirit and giving them the recognition, they truly deserve,” said Mahesh Anand, President, Nippon Paint India Decorative Business.
With this initiative, Nippon Paint continues its journey of empowering painters through training, recognition, and renewed purpose – paving the way for a more respected, refined, and professional painting community in India.