The film features GCPL employees, including individuals with hearing and speech disabilities, who narrate their stories through Indian Sign Language (ISL)
Mumbai: To commemorate International Labour Day (May 1), Godrej Consumer Products Ltd (GCPL), a leading emerging markets company, has launched a moving digital film titled ‘Hands That Speak’. This initiative shines a spotlight on workforce diversity and inclusivity, with a heartfelt tribute to employees with disabilities working at GCPL’s flagship greenfield manufacturing facility in Tamil Nadu.
The film features GCPL employees, including individuals with hearing and speech disabilities, who narrate their stories through Indian Sign Language (ISL) — with subtitles for us who are yet to learn the language. Rather than being limited by silence, their hands become powerful voices of strength, precision, and pride. Set against the backdrop of a bustling factory floor, the film redefines communication and contribution, celebrating not just what individuals do—but who they are.
According to a 2021 report by UnearthInsight, India is home to nearly 30 million persons with disabilities (PwDs), yet only 11% are meaningfully employed. With this initiative, GCPL not only celebrates its people but also calls for systemic change in industries to unlock opportunities, open doors, and build truly inclusive workplaces.
Told through Indian Sign Language (ASL) and supported by subtitles, the film lets GCPL’s employees with hearing and speech disabilities take the lead—sharing their story not with spoken words, but with their hands. These hands don’t just build, pack, or create volumes. They’re symbols of pride, identity, and an unspoken strength that says it all. Set against the ambient hum of a functioning factory, Hands That Speak redefines traditional notions of voice, communication, and contribution. It offers an intimate glimpse into a world where silence is not a barrier but a language, where employees feel the rhythm of machines, contribute with precision, and speak volumes through purposeful action.
Sandhya Ramesh, General Manager – Diversity Equity and Inclusion, Godrej Consumer Products Ltd (GCPL), said, “GCPL’s Chengalpattu factory’s commitment to respect and fairness, inspires meaningful change – both in the workplace and beyond. ‘Hands That Speak’ is a celebration of the incredible contributions of people with disabilities in our workforce. On Labour Day, we honour not just the work, but the spirit and individuality behind it. We hope this film sparks conversations and action across industries to make employment more accessible and equitable.”
‘Hands That Speak’ is part of GCPL’s ongoing efforts to champion equity in employment, highlight the power of silent strength, and inspire organizations to build a more inclusive labour force. GCPL’s newly launched Chengalpattu plant in Tamil Nadu stands as a testament to Godrej Consumer Products’ unwavering commitment to shaping the future of manufacturing, where innovation, sustainability, and inclusivity seamlessly converge. Along with 50% women employees, the plant has 5% representation from people with disabilities (PWD) and LGBTQIA+ communities. By breaking structural and social barriers, GCPL aims to enable more individuals, especially those with locomotor, speech, or hearing impairments, to contribute fully and proudly to the workforce.
Link to the digital film: https://www.youtube.com/watch?v=VmwPYEh_kKw