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OON: The World’s First Women-Led Integrated Marketing Communications Collective launches

News Desk by News Desk
April 4, 2025
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OON: The World’s First Women-Led Integrated Marketing Communications Collective launches
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Mumbai: When leading women professionals from diverse sectors unite to offer integrated marketing communications solutions, OON is born. OON, a dialectal for ONE in British English, is the brainchild of industry veteran Rekha Rao who has nearly three decades of experience spanning advertising, film production, public relations, and corporate and marketing communications. It is a pioneering agency with two core goals: providing clients access to top-tier expertise across fields and at the same time, creating a unique collaborative platform for independent women professionals and entrepreneurs to work with each other.

OON’s powerhouse network includes marketers, entrepreneurs, strategists, journalists, content specialists, art directors, filmmakers, LGBTQAI+, PwD and sustainability advocates, digital marketers, influencers, practising professionals (doctors, lawyers, CAs, academicians), brand experts, corporate communication leaders, and just about any independent women professionals, —each with 15+ years of experience. Members range from consultants to freelancers to owners of agencies, all seeking a space that values individuality while fostering collaboration.

“Over the years I have seen women navigating multiple challenges to thrive and succeed in the challenging punishing marketing, media, and communications industry. Many an exceptional talent either quit or take a break from their careers, and then struggle to fit back. This wealth of potential and experience with women who are already successful and the women who have immense talent but need the opportunity inspired me to create something unique—a format that can bring the women in touch with clients looking for expertise, experience, and dependability”,says Rekha Rao, Founder and CEO. “A collective of the 49.75% of the world that is women, OON creates shared opportunities for them while offering clients access to some of the finest professionals across industries. OON is not just an agency—it’s a movement.”

From design and advertising to PR, content to reputation management, digital marketing, policy and advocacy, Inclusion and sustainability communications, crisis, internal communications, and employee engagement, OON curates expert teams tailored to diverse client needs from their pool of experts.

With experience spanning global brands, corporate leaders, start-ups, and entrepreneurs, OON offers a fresh, adaptable approach—delivering impactful, sensitive and well-balanced communication that truly speaks to all audiences.

The OON Collective:

·       Amee Sanghvi- Creative and Design Strategist | Creative Brand Partner, Oon

·       Anshul Mishra- Strategic Growth Partner | Scale-up Specialist | Marketing Counsel @ OON

·      Anusha Subramaniam – Award-winning journalist | Content Consultant | Inclusion Advocate | Strategic Content Counsel @ OON

·      Dipali Sikand – Serial Entrepreneur | Women Empowerment Champion @ OON

·      Gauri Sawant– Transgender Activist | LGBTQIA+ Counsel @ OON

·      Gayatri Ramanathan – Sustainability & ESG storytelling expert

·     Minari Shah- Corporate and Brand Narratives | Building Leaders of the Future | Corporate and C-Suite Reputation Counsel @ OON

·      Nitisha Agrawal, Nitisha Agrawal | Founder & Director, Smokeless Cookstove Foundation | Access to clean energy & climate adaptability for the most marginal communities | Climate Change from the Grassroots Specialist @ OON

·  Pallavi Mutalik Hebbar, Consulting & Risk Advisory, Geopolitics,  AI Counsel @ OON

·  Renuka Sanghvi, Mental and Emotional Health Counsel @ OON

 Roopa Arun, Educationist | Policy | Institution Building | Education Industry Counsel @ OON

Sangita Thakur – Founder, Ashtavakra Accessibility Solutions | PwD Counsel and Inclusive Communications Strategist @ OON

·         Sowmya Raman- Organisational Transformation | Change Management Specialist |  Talent and Internal Communications Counsel @ OON

·         Talish Ray, Partner, TRS Law Offices | Policy and Law | Legal Expert @ OON

·         Wei Ling Chiu, Founder & Chief Client Engagement Officer, Be Bold | B2B and Enterprise Technology Counsel @ OON

The OON Partners:

·         Preeti Juneja, DreamWeb India | Personal Branding Partner, OON

·         Dr. Rachana Chowdhary, Founder & CEO, MediaValueWorks | Partner, OON

·         Smita Uchil, Co-founder, Mavendoer | Digital Partner, OON

·         Wei Ling Chiu, Founder & Chief Client Engagement Officer, Be Bold | B2B and Enterprise Technology Partner @ OON

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