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Vim’s ‘Equal Vows’ campaign inspires social change through collaborative efforts with NGO Satchikitsa Prasarak Mandal and platforms like Swiggy Instamart, Bharat Matrimony

BBDO unveils bold new vision: “Do Big Things”

SW Network and Flipkart Revolutionizes Brand Integration at Mahakumbh with Innovative Flipkart Smartphone Baba Campaign

Maha Kumbh Mela seen as symbol of preserving cultural and religious traditions: Ipsos IndiaBus Maha Kumbh Mela 2025 Survey

NYF 2025 AME Awards Welcomes Havas India, Southeast and North Asia’s Visionary Group CEO Rana Barua to the AME Awards Advisory Board

The first ‘SOUL Leadership Conclave’, 2025 set to open to a power-packed start with 20+ transformative changemakers from diverse sectors
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Swastik Productions Launches first ever branded content originals in the spiritual category

Breaking Boundaries in Indian Music: Oscar-Nominated Songwriter Savan Kotecha Partners with Republic Records, Universal Music India & Represent to Introduce India’s First Teen Pop Boy Band

Sony AATH premieres the first Nut Boltu movie – ‘Nut Boltu Aar Bhooter Baari’

ABP Network’s Ideas of India 2025 opens to a rousing opening, as Pico Iyer remarks “Humanity’s last frontier is really humanity’s first frontier”

Times Now reigns supreme in Delhi elections, secures unrivalled viewership

JIOSTAR secures 10 sponsors for the The Tata Women’s Premier League 2025.
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Essencemediacom bags the media mandate for Godrej Consumer Products in India.

SBI Mutual Fund launches an investor awareness & education campaign – ‘Any time is a good time for multi asset allocation funds’

The future of immersive advertising: How AR & VR are transforming consumer experiences: Vinit Karnik

India’s e-commerce set for a boom: Retail Media, AI, and Quick Commerce to drive growth

GroupM India TYNY 2025 report: AD growth estimated to beat 7%

SW Network unveils SW Growth Labs: A dedicated vertical for strategic growth initiatives, media buying, and performance marketing.
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MIM Specials

Music concerts attract a diverse, socially aware audience that appreciates artistry and meaningful experiences, Ricky Vasandani – Chief Executive Officer:

Roll Dot Agency appointed as Agency on Record for the launch of Kevin Pietersen’s Dram Bell Whisky in India

Digital Ad Boom: A Deep Dive into 2024’s Advertising Trends

‘Love Doesn’t Need a Loan’ as Solitario and SOCIAL bring Romance back offline
Lifestyle/ Travel/ Inclusivity

Admatazz partners with Hyatt Centric Chandigarh for the branding and launch of PVT LTD, an Exclusive Speakeasy.

Unlocking Leadership Potential Through Mindfulness: Transforming Lives with Manish Behl

Brightsun Travel Hosts Mental Health & Stress Management Workshop to Mark World Mental Health Day

Spectacular Saudi’ Campaign Invites Indian travellers to Discover the Heart of Arabia

Tabu Shines as Sister Francesca in the Epic Dune

Kay Kay Menon Stars in JioCinema Premium’s Gripping Detective Drama ‘Shekhar Home’ – Premiering 14th August!
International Roundup

Google’s advertising monopoly faces historic challenge in U.S. antitrust trial

Guardian withdraws from Musk’s X, citing harmful content and safety concerns

Global media giants cut star salaries amid intensifying streaming challenges
Guest Articles

Tokenization of digital assets: How blockchain can change the way brands reward customers

Communicating travel experiences to communities

The future of marketing communications in a digital landscape

Internet – Regulatory headwind on eCommerce

Media Quick View (Cinema) – Entry of another large conglomerate in the Hindi film industry – Positive for Film Industry/Cinemas

Programmatic Buying in DOOH: Streamlining Ad Purchases: Delphin Varghese, Chief Revenue Officer, AdCounty Media

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Zee Entertainment Achieves Strong Margin Performance Amidst Market Challenges

Healthy growth in subscription revenue By : Karan Taurani Zee Entertainment Enterprises (Z IN) reported healthy revenue growth, led by...

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