This integration called for a strategic redefinition of the brand proposition to enhance visibility on the web.
Mumbai: Digital transformation agency PivotRoots- a Havas Company has announced the signing of a partnership agreement with Allcargo Gati, leading Express Distribution and Supply Chain Solutions provider, for the comprehensive revamp of the logistics major’s digital platform by integrating user interface/ user experience (UI/UX) design.
Allcargo Gati is embarking on a mission to enhance its digital presence through the revamped website to provide a seamless experience for its customers, partners, and stakeholders.
This integration called for a strategic redefinition of the brand proposition to enhance visibility on the web. The platform www.allcargogati.com offers a seamless digital experience for online booking of shipment and getting online quotes, reimagining the user journey by incorporating the latest design and technology trends.
Allcargo Gati offers express distribution, constructive logistics, and supply chain management services like warehousing, storage, inbound logistics, store and line feeding, and e-commerce order fulfilment.
PivotRoots has played a key role in designing and developing the website by integrating cutting-edge technology with UI/UX design to reflect Allcargo Gati’s evolution into a fully integrated logistics leader.
The redesigned Allcargo Gati website embodies the brand’s strength with a modern UI/UX that enhances user experience. Featuring dynamic animated line graphics, it visually represents the company’s vast logistics network. The intuitive design ensures seamless navigation and accessibility across all devices, streamlining processes for a fast, on-demand experience. AI-driven self-service tools, including real-time tracking, booking, and cost calculators, add to the user convenience. Dedicated sections on sustainability, tech innovation, and ESG achievements highlight the company’s commitment to progress. Additionally, the integration of Genie, chatbot by PivotRoots, enables smooth customer interactions and real-time support.
Commenting on the development, Kaushal Shetty, Head of Marketing – Allcargo Gati Limited, said, “This digital transformation is driven by our vision to create an intuitive and efficient experience for our customers. The new website integrates a cutting-edge technology with a user-friendly design, making logistics planning seamless and accessible for businesses of all sizes. Their innovative approach and technical finesse have not only brought our vision to life but also perfectly encapsulated the synergy of Allcargo Gati’s Express Distribution and Supply Chain expertise.”
Hetal Khalsa, Co-Founder & Chief Creative Officer, PivotRoots, said, “We are thrilled to partner with Allcargo Gati on this milestone project. Our design approach is centred on showcasing the Express Distribution major’s integrated logistics solutions, industry leadership, and operational excellence while delivering a seamless UX, an intuitive UI, and efficient website engineering to enhance user experience and drive business growth.”
With the revamped website now live, Allcargo Gati is all set to strengthen its digital-first approach, enhancing customer engagement and operational efficiency.
The next phase of the website development will focus on dynamic AI-driven content and personalization to meet evolving customer needs.
