Agency recognised across multiple categories for standout campaigns with AMFI, HUL, Mastercard, RBL, IOCL, and Legrand.
National, August 25, 2025: Posterscope, dentsu India’s out-of-home (OOH) and experiential marketing specialist, has emerged as one of the big winners at the RMAI Flame Awards 2025, securing five metals across key categories. The awards, organised by the Rural Marketing Association of India (RMAI), celebrate excellence in rural marketing and inclusive brand activations across emerging markets.
The agency’s winning entries included:
BFSI Campaign of the Year – AMFI: Bharat Nivesh Yatra
Ethno Marketing – AMFI: Kumbh Mela
Best Long-Term Campaign – HUL: H2H
Launch/Re-launch Event of the Year – Mastercard x RBL x IOCL
Best Visibility & Visual Merchandising Campaign of the Year – Legrand Ganpati
“Securing five metals at the Flame Awards is a remarkable achievement,” said Imtiyaz Vilatra, CEO, Posterscope India. “This recognition is a testament to our team’s passion, the trust of our clients, and our relentless drive to elevate rural and experiential marketing. We remain committed to leveraging creativity, data, and technology to deliver impactful brand activations across key sectors.”
With a strong portfolio spanning retail, e-commerce, FMCG, and BFSI, Posterscope continues to lead the way in crafting data-driven and creativity-led campaigns. The multiple wins at the Flame Awards reinforce its position as a frontrunner in India’s rural and experiential marketing landscape.
About Posterscope:
Posterscope, part of dentsu India, is a leading OOH and experiential marketing agency that specialises in delivering innovative, insight-driven campaigns. By combining creativity, data, and technology, Posterscope helps brands connect meaningfully with consumers across diverse markets.