Celebrating the power of the right launchpad to achieve big dreams
Mumbai: Quess Workforce Management is set to launch its very first advertising campaign. Over the last 17 years, Quess has established itself as a global leader in staffing solutions. Today Quess is one of the leading employers in the country with over 5,00,000 employees, providing the best in class workforce to clients across Manufacturing, IT, BFSI, Retail and Telecom. The company is now set for the next phase of its journey.
The high octane film features Indian fast bowling sensation Jasprit Bumrah. It follows Bumrah’s journey from his tiny backyard to the world’s best cricket stadiums. A journey fuelled by determination, dedication, sharp focus and a pursuit of excellence, attributes that mirror Quess’s own company philosophy. The film is conceived by Famous Innovations and made by Little Giants Films. It can be seen in movie theatres, YouTube, LinkedIn and other social media platforms.
Speaking about the film, Guruprasad Srinivasan, ED & Group CEO, Quess Corp, says: “Our ad campaign celebrates perseverance, determination, and dedication that is synonymous to Jasprit Bumrah’s accomplishments and Quess Corp’s 17-year history as a workforce management pioneer. Like Bumrah’s rise from his humble beginnings to a global cricketing icon reflects his grit and commitment to excellence. This campaign #findyourwings showcases the opportunities and career journey for our associates to build their aspirations through Quess. We’re excited to begin this new chapter, reinforcing our promise to deliver state of the art workforce solutions.”
George Kovoor, Chief Creative Officer, Famous Innovations, South, says:“Quess’s journey has been both meteoric and inspiring. Pretty much the same can be said of one of my favourite cricketers, Jasprit Bumrah. This film is charged with the energy and passion of two world beaters and I am very excited with what we were able to create. I have very little doubt that this is one of Bumrah’s best films. I thank the clients for backing us in this exciting and extremely satisfying project.”
