Hello AI’ campaign featuring bollywood actress Kriti Sanon
Mumbai:. The iconic song ‘Yayi Re’ from the film Rangeela, known for its spectacular music by Oscar-winning composer AR Rahman, has resurfaced, capturing the hearts of a new generation. The classic tune has captivated the younger generation through Motorola’s latest ‘Hello Colour. Hello AI’ campaign featuring bollywood actress Kriti Sanon.
The film, which highlights the nostalgia of the movie Rangeela, has not only reintroduced the catchy track but has also ignited a viral trend. After the release of the ad film, the internet went into a frenzy celebrating the music by recreating hook steps from the ad film. Influencers, fans, and social media users are joining in, sharing their versions of the dance across social media platforms, propelling the campaign’s audio to trend organically on Instagram. With an impressive 163 million views and counting, the ad has generated widespread buzz across digital platforms.
“’Rangeela re’ is an age agnostic iconic song that is loved by everyone including the gen-z. With this campaign, our goal was to spread a splash of new Pantone curated Motorola colour variants during this festive season. This campaign is more than the introduction of colours; it embodies our core ethos. We aim to instill a sense of pride in Indian consumers, especially Gen Z, encouraging them to celebrate their individuality and express themselves with the trendsetting Motorola phones.
The overwhelming response we’ve seen both online and offline has been truly gratifying. Participation from social media influencers, college students, and fan communities highlights just how deeply this has resonated with them,” said Shivam Ranjan, Head of Marketing, APAC, Motorola
The ad film sees Kriti channeling her inner Rangeela with a dance performance that has struck a chord with fans, creators, and influencers alike. This has taken social media by a storm, inspiring bollywood and entertainment pages, content creators such as choreographer Piyush Bhagat, the Shukla Sisters, and even the global internet sensation Ricky Pond to post their own recreations of the catchy hook step on their Instagram and YouTube channels.
The nostalgic appeal has also united fan pages dedicated to the legendary actors like Jackie Shroff, Urmila Matondkar, and Aamir Khan who originally starred in the movie Rangeela. These fan pages, along with influencers and college students grooving to the music, have recreated the hook step, generating a massive wave of engagement. Moreover, hundreds of creators on Instagram and YouTube including paparazzi’s have also joined in, sparking a viral trend that has amassed 5M+ of views.
With the hashtag #MotorolaRangeelaRe, the campaign has become one of the most talked-about topics online and with popular meme and digital news pages, significantly boosting Motorola’s engagement and consolidating the brands position as a lifestyle-tech brand that stands out in the smartphone category not just through cutting-edge technology but also through its leadership in design.
