• About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, October 14, 2025
  • Login
Made-in-Media: Crafting Stories, Shaping Perspectives
Advertisement
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
    • Home – Layout 6
  • News
    • All
    • Business
    • Politics
    • Science
    • World

    Hillary Clinton in white pantsuit for Trump inauguration

    Amazon has 143 billion reasons to keep adding more perks to Prime

    Shooting More than 40 Years of New York’s Halloween Parade

    These Are the 5 Big Tech Stories to Watch in 2017

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    These Are the 5 Big Tech Stories to Watch in 2017

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    • Sports

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Harnessing the power of VR with Power Rangers and Snapdragon 835

    So you want to be a startup investor? Here are things you should know

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel

    Shooting More than 40 Years of New York’s Halloween Parade

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Ducati launch: Lorenzo and Dovizioso’s Desmosedici

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
    • Home – Layout 6
  • News
    • All
    • Business
    • Politics
    • Science
    • World

    Hillary Clinton in white pantsuit for Trump inauguration

    Amazon has 143 billion reasons to keep adding more perks to Prime

    Shooting More than 40 Years of New York’s Halloween Parade

    These Are the 5 Big Tech Stories to Watch in 2017

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    These Are the 5 Big Tech Stories to Watch in 2017

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    • Sports

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Harnessing the power of VR with Power Rangers and Snapdragon 835

    So you want to be a startup investor? Here are things you should know

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel

    Shooting More than 40 Years of New York’s Halloween Parade

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Ducati launch: Lorenzo and Dovizioso’s Desmosedici

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
Made-in-Media: Crafting Stories, Shaping Perspectives
No Result
View All Result
Home MIM Specials

Rangeela’s ‘Yayi re’ goes viral on Instagram as social media influencers step up to recreate the hook step

News Desk by News Desk
October 3, 2024
in MIM Specials
0
Rangeela’s ‘Yayi re’ goes viral on Instagram as social media influencers step up to recreate the hook step
0
SHARES
17
VIEWS
Share on FacebookShare on Twitter

Hello AI’ campaign featuring bollywood actress Kriti Sanon

Mumbai:. The iconic song ‘Yayi Re’ from the film Rangeela, known for its spectacular music by Oscar-winning composer AR Rahman, has resurfaced, capturing the hearts of a new generation. The classic tune has captivated the younger generation through Motorola’s latest ‘Hello Colour. Hello AI’ campaign featuring bollywood actress Kriti Sanon.

The film, which highlights the nostalgia of the movie Rangeela, has not only reintroduced the catchy track but has also ignited a viral trend. After the release of the ad film, the internet went into a frenzy celebrating the music by recreating hook steps from the ad film. Influencers, fans, and social media users are joining in, sharing their versions of the dance across social media platforms, propelling the campaign’s audio to trend organically on Instagram. With an impressive 163 million views and counting, the ad has generated widespread buzz across digital platforms.

“’Rangeela re’ is an age agnostic iconic song that is loved by everyone including the gen-z. With this campaign, our goal was to spread a splash of new Pantone curated Motorola colour variants during this festive season. This campaign is more than the introduction of colours; it embodies our core ethos. We aim to instill a sense of pride in Indian consumers, especially Gen Z, encouraging them to celebrate their individuality and express themselves with the trendsetting Motorola phones.

The overwhelming response we’ve seen both online and offline has been truly gratifying. Participation from social media influencers, college students, and fan communities highlights just how deeply this has resonated with them,” said Shivam Ranjan, Head of Marketing, APAC, Motorola

The ad film sees Kriti channeling her inner Rangeela with a dance performance that has struck a chord with fans, creators, and influencers alike. This has taken  social media by a storm, inspiring bollywood and entertainment pages, content creators such as choreographer Piyush Bhagat, the Shukla Sisters, and even the global internet sensation Ricky Pond to post their own recreations of the catchy hook step on their Instagram and YouTube channels.

The nostalgic appeal has also united fan pages dedicated to the legendary actors like Jackie Shroff, Urmila Matondkar, and Aamir Khan who originally starred in the movie Rangeela. These fan pages, along with influencers and college students grooving to the music, have recreated the hook step, generating a massive wave of engagement. Moreover, hundreds of creators on Instagram and YouTube including paparazzi’s have also joined in, sparking a viral trend that has amassed 5M+ of views.

With the hashtag #MotorolaRangeelaRe, the campaign has become one of the most talked-about topics online and with popular meme and digital news pages, significantly boosting Motorola’s engagement and consolidating the brands position as a lifestyle-tech brand that stands out in the smartphone category not just through cutting-edge technology but also through its leadership in design.

Tags: Kirti Sanonmade in mediaMotorolaShivam Ranjan
News Desk

News Desk

Stay Connected test

  • 23.9k Followers
  • 99 Subscribers
  • Trending
  • Comments
  • Latest

Ai+ Smartphones Pulse and Nova 5G Sell Out on Flipkart Ahead of Next Sale on July 17

July 14, 2025

Zee Entertainment Launches Zee WRITERS ROOM to Discover India’s Next Generation of Screenwriters

July 15, 2025

UP Warriorz Rope in Comedian Zakir Khan for ‘Coach ki Khoj’ Campaign, Announce Abhishek Nayar as Head Coach for WPL Season 4

July 25, 2025

Bobby Deol Joins J. Hampstead as Brand Ambassador in New Luxury Menswear Campaign

July 14, 2025
made in media

Zee Entertainment Achieves Strong Margin Performance Amidst Market Challenges

0
Wondrlab and Bharat Matrimony Ignite Excitement with ‘Wedding Games’ Campaign”

Wondrlab and Bharat Matrimony Ignite Excitement with ‘Wedding Games’ Campaign”

0
TAM INDIA LOGO

Leading Brands Capture 10% of TV Ad Market, TAM AdEx Analysis Shows

0
Tourism Australia

Tourism Australia Enhances Leadership with Edward Kwek as Senior Business Events Manager for South and South East Asia

0
BIG FM Launches ‘Super Duper Dhamaka’ Season 4 with Bobby Deol to Celebrate Diwali Across India

BIG FM Launches ‘Super Duper Dhamaka’ Season 4 with Bobby Deol to Celebrate Diwali Across India

October 9, 2025
Bangalore Diabetes and Eye Hospital Hosts World Sight Day Walkathon to Promote Eye Health Awareness

Bangalore Diabetes and Eye Hospital Hosts World Sight Day Walkathon to Promote Eye Health Awareness

October 9, 2025
Freedom Refined Sunflower Oil Appoints Cricket Legend Rahul Dravid as Brand Ambassador

Freedom Refined Sunflower Oil Appoints Cricket Legend Rahul Dravid as Brand Ambassador

October 9, 2025
STUDDS Marks 50 Years of Innovation and Trust with New Brand Film Showcasing Customer Loyalty

STUDDS Marks 50 Years of Innovation and Trust with New Brand Film Showcasing Customer Loyalty

October 9, 2025

Recent News

BIG FM Launches ‘Super Duper Dhamaka’ Season 4 with Bobby Deol to Celebrate Diwali Across India

BIG FM Launches ‘Super Duper Dhamaka’ Season 4 with Bobby Deol to Celebrate Diwali Across India

October 9, 2025
Bangalore Diabetes and Eye Hospital Hosts World Sight Day Walkathon to Promote Eye Health Awareness

Bangalore Diabetes and Eye Hospital Hosts World Sight Day Walkathon to Promote Eye Health Awareness

October 9, 2025
Freedom Refined Sunflower Oil Appoints Cricket Legend Rahul Dravid as Brand Ambassador

Freedom Refined Sunflower Oil Appoints Cricket Legend Rahul Dravid as Brand Ambassador

October 9, 2025
STUDDS Marks 50 Years of Innovation and Trust with New Brand Film Showcasing Customer Loyalty

STUDDS Marks 50 Years of Innovation and Trust with New Brand Film Showcasing Customer Loyalty

October 9, 2025
Made-in-Media: Crafting Stories, Shaping Perspectives

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Follow Us

Browse by Category

  • Advertisement
  • Agencies
  • All seperate
  • Apps
  • Brand Endorsement
  • Brands
  • Business
  • Business
  • Campaigns
  • Cinema
  • Digital
  • Entertainment
  • Entertainment
  • Fashion
  • Food
  • Gadget
  • Gaming
  • GEC
  • Health
  • Lifestyle
  • MIM Specials
  • Mobile
  • Mobile
  • Movie
  • Music
  • News
  • News
  • OTT
  • people Movement
  • Politics
  • PR
  • Report
  • Review
  • Science
  • Sports
  • Sports
  • Startup
  • Tech
  • Travel
  • World

Recent News

BIG FM Launches ‘Super Duper Dhamaka’ Season 4 with Bobby Deol to Celebrate Diwali Across India

BIG FM Launches ‘Super Duper Dhamaka’ Season 4 with Bobby Deol to Celebrate Diwali Across India

October 9, 2025
Bangalore Diabetes and Eye Hospital Hosts World Sight Day Walkathon to Promote Eye Health Awareness

Bangalore Diabetes and Eye Hospital Hosts World Sight Day Walkathon to Promote Eye Health Awareness

October 9, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2025 JNews - Premium WordPress news & magazine theme by Jegtheme.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result

© 2025 JNews - Premium WordPress news & magazine theme by Jegtheme.

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?