We are already among the first companies to be production-ready for AI-generated podcasts.
Mumbai: In a world where content is king, Videos4Businesses (V4B) is rewriting the rulebook on video production. Forget camera crews, studios, and casting calls — this AI-powered content agency creates high-quality branded videos without ever hitting the record button. Leveraging motion capture, CGI, Unreal Engine, and an arsenal of AI tools, V4B brings to life a stunning array of digital actors — from nostalgic cartoon mascots to hyper-real humans — delivering studio-grade content with unprecedented speed and scale. As the demand for dynamic, cost-effective, and personalized content soars, V4B offers brands a compelling new way to engage audiences — efficiently, intelligently, and virtually.
Their custom AI-powered multi-lingual audio-video-chatbot smartly replaces the need for existing text chat-bots, FAQs, call-centres and acts as a 24/7 sales representative or training tool, providing consistent, on-demand interactions without any humans.
Manish Kumar, the Founder of Videos4Businesses is a serial entrepreneur. Founder SS Yoga App by Shilpa Shetty Kundra and Digi-Osmosis, and well established agency, he recently announced the launch of his latest AI driven venture Videos4Businesses.
In this exclusive chat with MadeInMedia.in Manish Kumar, Founder, V4B, talks to us on the need for launching V4B…….
What was the original insight or problem that led to the creation of V4B?
The parent company, Digi osmosis, has always been ambitious about international expansion and establishing both Digi osmosis and India as hubs for business content outsourcing. However, the biggest hurdle has been the high cost and logistical challenges of physical shoots across the globe.
Shooting with actors of different ethnicities is particularly expensive, both internationally and within India. To overcome these challenges, Digi osmosis developed V4B – the first AI-powered creative and content video agency. V4B eliminates the need for costly shoots, art direction, models, makeup, sets, languages, and voiceovers by leveraging AI-driven solutions, making global content production more efficient and affordable.
How do you position V4B in the content production ecosystem — are you a creative agency, tech platform, or a hybrid of both?
We believe the hybrid of both creativity and technology is the future — and that’s the ambition with which we started V4B. We are a creative agency powered by the best technology the globe has to offer, including tools like Unreal Engine, CGI, and motion capture.
You’ve mentioned Unreal Engine, CGI, and motion capture — how do these tools work together in your pipeline?
Our learning over the last one and a half years has been that AI is an amazing platform and tool to solve many production and shoot-related challenges. However, it also comes with limitations and bugs. To truly achieve high-quality output—both from a post-production and a technical perspective it’s essential to combine the best of CGI and 3D animation with Unreal Engine expertise.
Most importantly, human-like natural movement, which AI often struggles to replicate, is elevated to the next level through motion capture (Mo-cap) technology.
Tell us more about your AI actor library. How are they built, and how do clients choose among them? With such powerful tools, how do you balance creative storytelling with technological automation?
The library has been built with a lot of strategic thought. We first identified actors of different ethnicities within India and across the world. These actors were then dressed in various outfits -Formals, Indian, Western based on the different requirements that commonly arise in content and advertising.
They were extensively shot in various gestures and scenarios against green screens, including sitting and standing positions, so the desired outputs can later be created using AI once the system is trained.
We captured multiple movements and gestures and developed a complete methodology to understand their lip and jaw movements. This allows us, when providing a voiceover, to synchronize lip movements perfectly according to the person’s speaking style, personality, and facial expressions.
How fast can a client go from brief to finished video with your model?
The turnaround time completely depends on the client’s requirements. If someone needs a short one- or two-minute video where an actor simply delivers lines with perfect voice modulation and synced voiceover, it can be completed within 90 to 100 minutes provided there isn’t much additional packaging or complexity involved.
On the other hand, if the brief is to create a high-end ad film without an actual shoot, the process involves much more. In such cases, CGI, Unreal Engine, VFX, and other post-production technologies come into play. Even then, the final output can be delivered within a couple of days.
When compared to the traditional model of producing similar ad films, our approach still reduces the timeline by at least 60 to 70 percent.
Can you share a case study where V4B drastically reduced time-to-market or production costs for a brand?
We have worked with multiple brands, but one notable example is Smart Beauty, a London-based company that sells hair dye. They realized through our collaboration that having attractive, informative product videos is essential to driving conversions on e-commerce platforms.
Using their existing product images, we created high-quality videos that looked close to ad films. These were developed for their website and e-commerce listings and delivered in less than three working days. As a result, the brand saw a significant increase in both customer consideration and conversion rates.
How customizable are your AI actors in terms of expressions, voice, body language, and even languages? And do brands have full ownership of the content and AI actors created for them?
The way our AI actors have been trained, visualized, and created allows for a high degree of customization. They’ve been trained with a wide range of expressions and body language, making them highly versatile. When it comes to voice and language options, brands can choose from hundreds of combinations to best suit their messaging.
Importantly, brands have full ownership of the content created for their purposes both in terms of intellectual property and usage in perpetuity. While most brands use existing AI actors that are exclusive to us, the AI actors themselves are not exclusive to any one brand unless a specific face or character has been custom-created and commissioned solely for that brand and for a defined time frame.
Additionally, we ensure ethical use by paying royalties to each AI actor for the use of their likeness in branded content.
How do you address concerns around AI-generated content feeling “less human” or “less authentic”?
AI quality is improving every single day. However, from our end, the biggest focus has been on developing the right production hacks during the training and creation of these characters to make them appear as real and human as possible.
To achieve this, we’ve increasingly started shooting these characters in real-world environments. Through a year-long learning process built around specific do’s and don’ts we’ve been able to make the output so natural that it becomes nearly impossible for viewers to tell that the character wasn’t shot for that video.
Do you foresee AI actors replacing traditional brand ambassadors or influencers in the future?
Humans will always have their unique role, and their value remains as important as ever. However, in certain scenarios especially those requiring large volumes of content AI presents a powerful solution. For instance, when a brand ambassador needs to create content in multiple languages, it’s often not feasible because the actor may not be fluent. AI, on the other hand, can deliver content in any language with perfect lip sync, something that wasn’t possible before.
Similarly, in cases where repetitive content is needed such as podcasts, interviews, how-to videos, service explainers, or daily updates AI can start to replace the need for daily actor or influencer shoots. In fact, this becomes a boon for existing influencers and creators. Without the need for constant shooting, art direction, editing, and production costs, they can generate continuous content in multiple languages.
Take the example of a doctor who is also a content creator. Once we build and train their AI avatar with their exact voice and likeness they can focus on their core profession, like treating patients, while their AI avatar continues to produce educational and informative content for their audience.
What’s next for V4B? Are there plans to expand into other formats like AI podcasts, interactive videos, or virtual brand reps?
We have ambitious plans to expand the use of AI across even more areas of video and content creation. We are already among the first companies to be production-ready for AI-generated podcasts.
Recently, we launched GenieUs, one of the world’s first interactive AI video platforms. It enables brands to deploy AI-trained virtual employees who can engage in unlimited video and audio calls with human-like conversations, gestures, and availability 24/7 in multiple languages.
We have already created virtual brand representatives for two clients in India, and we’re pushing the boundaries further every day. From producing high-quality ad films without any shoots to redefining how brands interact through content, our vision is bold and we’re already well on track to achieving it.
