Launched across digital and social platforms, the campaign smartly taps into a universal pain point of OTT users — the endless scrolling trap
Mumbai: In a market crowded with endless content options and user fatigue growing over “what to watch,” RunnTV is turning heads with its new campaign – “Kab tak karoge scroll? Instant entertainment chaahiye? To laga na RunnTV.”
Launched across digital and social platforms, the campaign smartly taps into a universal pain point of OTT users — the endless scrolling trap. The ad films creatively portray viewers on the brink of boredom, stuck in the loop of scrolling through hundreds of posters and rails, unable to make a decision. One film features a user flipping through an OTT app on TV with a remote, visibly tired. The other shows a similar story on mobile, both ending with a clever twist: RunnTV as the instant-entertainment solution.
RunnTV, India’s first independent FAST (Free Ad-supported Streaming TV) platform, is available across devices including mobile and TV. With a lineup of thoughtfully selected TV and digital only channels — from movies, music, short films, shows and kids content to news, infotainment and more — the app brings instant, lean-back entertainment to users. As viewers continue watching, RunnTV dynamically personalizes channels, including filtering, sequencing and default languages, eliminating the usual cognitive overload for ‘what to watch’ decisions on streaming platforms.
Importantly, RunnTV is free to use, with no subscription required. While login isn’t mandatory, it’s recommended for a more tailored viewing experience. The campaign underscores this frictionless model — highlighting ease, simplicity and variety.
“We wanted to show people what they feel daily,” says the RunnTV marketing team. “The average user spends over 20 minutes daily just trying to decide what to watch. RunnTV is the antidote to that fatigue.”
This new campaign is designed to strike a chord with audiences across segments including OTT regulars, and digital-first consumers — driving home the message that RunnTV brings back joy and spontaneity to content discovery and maximizes watchtime while reducing browsing and searching for entertainment.