Runwal Realty’s branding and communication for announcement of brand ambassador Sonam Kapoor executed by Thought Blurb Comm.
Mumbai: Runwal Realty has hit the stands with a new brand campaign with the message ‘Building for generations to come’. The famed Bollywood actress and style icon Sonam Kapoor is the brand ambassador and the face of the new campaign.
This campaign comes at a time when the company has created back-to-back high luxury residences in some of the most upper-crust locations. The importance of brand communication above individual properties is paramount in the minds of the company and its marketing partner, Thought Blurb Communications.
The campaign has been released on hoardings across the length and breadth of Mumbai besides mainline print media and digital channels. This will be followed by a film campaign and experiential communication.
The choice of Sonam Kapoor is of strategic importance too. Speaking to this point, Sanya Runwal – Director, Retailat Runwal Realty says, “At Runwal Realty, we’ve always believed that a home is more than a space—it’s a foundation where legacy takes root. With this new chapter, we are deepening that belief. ‘Building for Generations to Come’ is not just a brand philosophy—it’s our compass. It reflects our long-term thinking, our emotional investment in every project, and our commitment to delivering spaces that evolve with time, yet remain timeless in their essence.
Sonam Kapoor brings that same timeless elegance and depth – she embodies sophistication that’s rooted, not showy. Her understanding of personal space and design mirrors our own vision, and her cultural relevance and lineage resonate deeply with our belief in legacy, substance, and style with meaning.”
The messaging suggests that Runwal builds for generations to come. It is more about legacies and personal stories than just selling homes. In a clamourous market where everybody is speaking all at once, it’s easy to understand the pivot to a long-lasting message that covers every property that the company creates.
Speaking of the strategy Vinod Kunj, MD and CCO of Thought Blurb Communications says, “Luxury cannot be sold too stentoriously. It has to be understated and nuanced. You cannot sell super-premium products by speaking loudly over each other. The customers we are hoping to attract are clearly not the kind who want to draw attention to themselves or their wealth. At this level, the need for meaning and creating a legacy is of much greater importance.”
As the company says, Real Estate is a high-stakes category. It’s one of the most important purchases of a person lifetime, and definitely one of the most expensive. There is a deep emotional connection that has to be satisfied for the customer to buy. Trust goes much beyond image in this market. That is where Runwal Realty steps in. Building more than structures. Rather ‘building relationships for generations.’