The brand aims to connect with younger audiences, modern painters, and consumers through interactive online and on-ground initiatives.
Shalimar Paints, a legacy brand with over 120 years in the Indian paint industry, hosted an exclusive, invite-only event in Delhi for its painter community and influencer partners. The evening brought together painters, paint influencers, and the community members for a series of interactive activities, contests, merchandise giveaways, and special schemes on Shalimar products—creating a unique moment of connection and appreciation. The event was part of Shalimar Paints’ ongoing association with Mumbai Indians as their Official Paint Partner for the 2025 season. Through this partnership, the brand aims to connect with younger audiences, modern painters, and consumers through interactive online and on-ground initiatives.
The event offered a vibrant mix of food and beverages, engaging contests and games, complimentary Mumbai Indians x Shalimar Paints merchandise, and exclusive product offers, underscoring the brand’s dedication to upskilling and deepening personal connections at the grassroots level.
Speaking about the initiative, Kuldip Raina, Director, Shalimar Paints said, “Our community of painters is at the core of everything we do, and this event is our way of acknowledging their contributions while bringing them closer to the brand in a fun and memorable way. This partnership with Mumbai Indians allows us to create fresh and exciting experiences for this community, especially the new generation of painters and consumers.” He added, “Shalimar Paints, as a brand, is known for its excellence, stability, and dependability, much like the Mumbai Indians, who are renowned for their all-around play and spirit of competition. This partnership brings together two champion brands, each with a legacy of impact and a focus on performance, by building deeper, long-term connections through shared passion.”
To this, Varun Malik, Head of Marketing, Shalimar Paints, added, “The event was a unique platform to celebrate the painter community that forms the backbone of our business. As a caring brand, we see this as an opportunity not just for engagement, but also to upskill painters and educate them on using the best products available. This was not just a branding opportunity but a channel to drive real-world engagement, build loyalty, and deliver experiences with our consumers, influencers, channel partners and entire Mumbai Indians fanbase. This is only the beginning.”
With a strong focus on grassroots engagement, Shalimar Paints remains committed to strengthening its connection with key stakeholders. The brand will continue to roll out similar engagement events in cities including Bangalore, Chennai, Hyderabad, Patna, Kolkata, Delhi, Lucknow, Jaipur and others, ensuring sustained community involvement and brand affinity throughout the season and beyond.