Star Sports remains dedicated to its mission of innovation and inclusivity in the broadcasting industry
Mumbai: Star Sports, India’s leading sports network, has been honoured with the prestigious National Award in the category of Institutions Engaged in Empowering Persons with Disabilities 2024 for its innovative Sign Language and Descriptive Commentary Feed. This initiative, introduced for major sporting events in 2024, was recognized for its impact on Deaf, Hard-of-Hearing and Visually Impaired fans. The award was presented at a ceremony in the first week of December in New Delhi, where the Honourable President of India, Smt. Droupadi Murmu, conferred the honour.
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Star Sports introduced the Sign Language and Descriptive Commentary Feed to make live sports accessible to all fans, breaking communication barriers for those with hearing and visual impairments. This service features real-time sign language interpreters and specialised descriptive commentary, enabling deaf, hard-of-hearing, and visually impaired viewers to fully enjoy the excitement of the game. By simplifying the broadcast without compromising the viewing experience, this truly inclusive initiative fosters the joy of community viewing, allowing all fans to enjoy live sporting action on a single feed. Through these initiatives, Star Sports strives to reach a broader and more diverse audience, ensuring no fan is left behind.
“We are truly honoured to receive this prestigious National Award. It is a testament to the hard work, dedication, and passion of our entire team. At Star Sports, our mission is to unite sports fans by breaking down barriers to access and engagement, ensuring all fans can enjoy the experience. Sign language and Descriptive Commentaryfeed is a vital part of that mission, and this recognition motivates us to continue striving for excellence and making sports accessible for all,” said a Star Sports Spokesperson
Star Sports remains dedicated to its mission of innovation and inclusivity in the broadcasting industry. As part of its commitment to breaking down barriers, the network will continue to explore new ways to enhance the sports experience for all fans, ensuring a more accessible and engaging way to enjoy sports.
