Hyderabad, March 2025 – Sunrisers Hyderabad, has announced a partnership with playR, a global sports and lifestyle brand, naming them as the Official Merchandise Partner starting from the 2025 season. Under this association, playR will have the exclusive rights to produce and distribute Fan Jersey, along with a variety of non-exclusive fan merchandise. Ravi Kukreja, Founder of playR and Director of iCOREts Private Limited, expressed his enthusiasm about the partnership, saying, “We’re absolutely delighted to partner with Sunrisers Hyderabad for the first time. The team has cultivated a loyal and enthusiastic fan base, and we’re excited to provide a premium collection of products that allow Orange Army fans to showcase their support with pride. At playR, we aim to deliver more than just merchandise—we want to foster a strong connection between the fans and the team through our innovative and high-quality offerings.” K Shanmugam, CEO, Sunrisers Hyderabad, added, “We are delighted to partner with playR for our official merchandise. Their reputation for delivering exceptional and stylish products aligns perfectly with our commitment to providing our fans with the best. This collaboration will allow our supporters to wear their Sunrisers Hyderabad pride with confidence and joy.” Founded in 2021, playR is dedicated to inspiring confidence and creativity through stylish products, ranging from athleisure wear, equipment and accessories. The brand focuses on building strong relationships with customers and employees, supporting community initiatives, and giving back to society. With a vision to convert India from a Sports watching nation to a Sports playing nation, playR is committed to innovation and excellence.
