The high-energy musical campaign celebrates Surya Roshni’s legacy of illuminating Indian homes and hearts for over five decades.
National, October 6, 2025: Surya Roshni Ltd, one of India’s most trusted and diversified brands in lighting, fans, home appliances, steel, and PVC pipes, has unveiled its latest pan-India ad campaign featuring the vibrant new anthem “India Bole Surya Ko YA.” Sung by celebrated artist Kailash Kher, the anthem is a joyous musical tribute to India’s collective spirit—illuminating how Surya Roshni continues to light up lives, homes, and aspirations across generations.
Directed by Rakesh Thakar (RAKA), the 90-second brand film blends slice-of-life storytelling with infectious beats and spirited choreography. Each sequence—from “Masterchef wali feel bole Surya ko YA” to “Nonstop vibe bole Surya ko YA”—captures the brand’s omnipresence in the Indian way of life. The campaign’s retro-meets-modern sound, catchy hook step, and visual celebration of everyday India are designed to spark a nationwide movement of joy and recognition.
Speaking on the campaign, Vasumitra Pandey, Chief Executive Officer (CEO) – Lighting and Consumer Durable Business, Surya Roshni Ltd, said:
> “‘India Bole Surya Ko YA’ is more than just a song – it’s a celebration of the bond we share with millions of households across India. With Kailash Kher’s powerful voice and RAKA’s vibrant storytelling, we hope to inspire every Indian to join in this anthem of trust, passion, and progress.”
The new campaign reinforces Surya Roshni’s brand promise of trust, aspiration, and innovation. It follows the company’s ongoing Steel campaign and expands focus to lighting, wires, and consumer durables, building on its momentum as a multi-category powerhouse. In August 2025, Surya Roshni appointed cricketer Suryakumar Yadav as the brand ambassador for its Steel Tubes & Pipes division, strengthening its emotional and cultural resonance nationwide.
About Surya Roshni Limited:
Founded in 1973, Surya Roshni began its journey with steel tube manufacturing before expanding into lighting (1984), PVC pipes (2010), and consumer durables (2014–15). In 2025, the company further diversified into wires and cables with its Turbo Flex range, cementing its position as a leader in integrated electrical and home solutions.
Today, Surya Roshni stands as one of India’s largest lighting manufacturers and the biggest exporter of ERW pipes, operating with over ₹8,000 crore in revenue and a vast pan-India distribution network. Its flagship brands, ‘Surya Roshni’ and ‘Prakash Surya’, continue to symbolize trust, durability, and innovation across the nation.
