Festive Gift Box Celebrates Sibling Bonds with a Sustainable Twist and a Touch of Playful Nostalgia
Mumbai, August 6, 2025: This Raksha Bandhan, Sweet Truth, the beloved dessert brand by Rebel Foods, is serving more than just indulgence—it’s delivering memories, mischief, and meaning through its festive campaign #ABondSoSweet.
At the heart of the campaign is a thoughtfully curated limited-edition Rakhi gift box, featuring two decadent desserts (with a choice between brownies or dessert jars), a plantable Rakhi that blossoms into wildflowers, and a sachet of roli-chawal. Infused with humour and heart, the packaging pays tribute to sibling antics, from playful rivalry to emotional bribes.
Quirky taglines like “Even if I’m sending you this Rakhi, I’m still Mom’s favorite” add a dash of fun, while the shared dessert box cheekily tempts siblings into that familiar fight for the last bite.
“With #ABondSoSweet, we wanted to go beyond transactional gifting and truly celebrate what makes sibling relationships unique,” said Nishant Kedia, Chief Marketing Officer at Rebel Foods. “It’s about capturing those little moments—teasing, sharing, stealing—and turning them into a heartfelt gift. The plantable Rakhi adds a lasting, sustainable touch to the memory.”
The Sweet Truth Rakhi hampers are now available in over 90+ cities across India and will be live on Swiggy, Zomato, and EatSure during the Rakhi weekend. Orders are open ahead of Raksha Bandhan on August 9.
About Sweet Truth:
Sweet Truth, a part of Rebel Foods, is one of India’s leading dessert delivery brands known for its freshly made cakes, brownies, jars, and festive gift offerings. With a commitment to quality and innovation, Sweet Truth continues to redefine how India celebrates with dessert.