Engaging digital content and a strong retail presence, the brand is set to make Valentine’s Day sweeter than ever.
Mumbai: Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, a leading global Snacking and Confectionery Company and the largest producer of quality chocolates in North America, has launched its Valentine’s Day campaign, ‘Sometimes, Love Sounds Like…’, celebrating the many, everyday ways people express love. In a world where love is not just spoken but shown in gestures, Hershey India highlights the beauty of these heartfelt moments, making Hershey’s the perfect companion for Valentine’s Day celebrations.
Today’s modern Indian consumers celebrate love in their own unique ways, and Hershey India aims to make these moments even sweeter. The brand has launched a series of six bite-sized films showcasing love in its simplest yet most profound forms – checking-in on someone, sharing a quiet moment, or simply being there. The campaign amplifies these emotions, reinforcing how love isn’t always expressed in words – it’s shown.
Hershey India’s diverse chocolate-led portfolio – including HERSHEY’S KISSES, HERSHEY’S EXOTIC DARK, HERSHEY’S BARS, and HERSHEY’S CHOCO TUBES – takes center stage in the campaign, reinforcing that love is best expressed through thoughtful, sweet gestures.
Commenting on the campaign, Luigi Mirri, GM, Hershey India & APAC, said, “Love is expressed in countless ways, often through the simple, everyday moments we might overlook. With our Valentine’s Day campaign, we’re focusing on how these everyday dialogues can carry meaning. At Hershey, we believe our chocolates are more than just treats; they’re a way of creating moments of goodness – something that lies at the heart of our purpose. This campaign invites consumers to express love on their terms – no grand gestures, just real, relatable moments, adding to the countless micro-occasions where love can be celebrated.”
Links to the films:
Valentine’s Day with HERSHEY’S KISSES | #SometimesLoveSoundsLike HERSHEYS!
Valentine’s Day with HERSHEY’S BARS | #SometimesLoveSoundsLike HERSHEYS!
Valentine’s Day with HERSHEY’S Exotic Dark | #SometimesLoveSoundsLike HERSHEYS!
Valentine’s Day with HERSHEY’S CHOCOTUBES | #SometimesLoveSoundsLike HERSHEYS!
Mother-Daughter Valentine Surprise with HERSHEY’S KISSES | #SometimesLoveSoundsLike HERSHEY’S
Sibling Valentine Surprise with HERSHEY’S BARS | #SometimesLoveSoundsLike HERSHEY’S!