Lucien Laviscount stars in the new campaign, showcasing Tommy Hilfiger’s elevated, sport-luxe watch designs for Spring Summer 2025
India, June 2025 – Tommy Hilfiger, owned by PVH Corp. [NYSE: PVH], announces the continuation of its partnership with acclaimed actor and Tommy Family Brand Ambassador Lucien Laviscount as the face of the Spring Summer 2025 Tommy Hilfiger Watch campaign. Building on his debut as the brand’s watch ambassador in Fall 2024, Laviscount brings his effortless charm, cool confidence, and signature style to the latest collection, embodying Tommy Hilfiger’s modern take on classic American fashion.”It’s so special to continue representing Tommy Hilfiger and bringing my style to this iconic brand. Watches are all about the details, and that’s what I love about this collection. It’s chic, elegant, and hits all the right notes — and that’s pure Tommy through and through,” said Lucien Laviscount.The Spring Summer 2025 Men’s Watch collection blends sporty influences with heritage design. Highlights include:The Bank: A motorsport-inspired timepiece with a bold red aluminium pusher guard and an integrated silicone strap, delivering both style and durability.TH85 Carbon Chronograph: A sport-luxe statement featuring a polished enamel dial with TH Monogram, precision sub-dials, Cordura strap, and silicone backing.The Women’s Watch collection reflects timeless elegance with contemporary appeal, offering:A refined tank-shaped timepiece with a sculpted case, faceted solid link bracelet, and signature sunray dial.A modern boyfriend watch with crystal markers and sport-luxe detailing.The collection is now available at Titan World, Helios, Shoppers Stop, Lifestyle, Tommy Hilfiger outlets, and other premium retailers across India. Fans are encouraged to join the conversation on social media using #TommyHilfigerWatches and @TommyHilfiger.About TOMMY HILFIGERFounded in 1985, Tommy Hilfiger is one of the world’s most recognized premium lifestyle brands, celebrated for its fusion of classic American style with a modern twist. The brand is committed to sustainability, inclusivity, and co-creating iconic style with people shaping global culture.
