This initiative is part of the brand’s campaign #SwitchToPurity, #SwitchToOrganic
Mumbai: Organic Tattva, a leading brand in the organic food sector, is proud to announce the launch of its new ad film with Chef Vikas Khanna for its Multigrain Atta product . This initiative is part of the brand’s campaign #SwitchToPurity, #SwitchToOrganic and aims to promote the incorporation of wholesome grains into everyday meals.
To spearhead this effort, Organic Tattva has enlisted the renowned Chef Vikas Khanna, the brand ambassador for Organic Tattva, to inspire customers to embrace healthier cooking habits. The new ad film highlights the benefits of including multigrain in diets, emphasising the product’s superior quality and nutritional value.
The market differentiator USP is that Organic Tattva Multigrain Atta contains 20% energetic grains and is rich in fiber without compromising on taste. It consists of 80% wheat and the remaining 20% includes other grains, which is a higher percentage of other grains than the rest of the industry. This unique blend supports a balanced diet and enhances the flavor of your favorite dishes. The brand is dedicated to raising awareness about the importance of incorporating multigrain flour into daily meals, providing consumers with a nutritious and delicious option.
Upon the launch of the ad film, Chef Vikas Khanna stated, “Food is an expression of love and health. With the newly released Multigrain Atta film, I hope we are able to sensitize people towards preparing meals that nourish our bodies and minds. Incorporating millets into our diets is crucial, as they are not only rich in nutrients but also support sustainability. Being part of this initiative brings me immense joy as these rotis are not just rich in taste but come with a promise of health too.”
Rohit Mehrotra, Co-Founder of Organic Tattva, added, “India is the largest producer of millets in the world, yet many urban households are moving away from these nutrient-rich foods. Our goal at Organic Tattva is to reintroduce traditional Indian grains into our diets, & focus more on millet based flours helping families make healthier choices.”
Manisha Singh from Maximus Collab, which produced the ad film, shared her thoughts: “We are excited to collaborate with Organic Tattva and Chef Vikas Khanna to bring this important message to life. This campaign is not just about a product; it’s about a movement toward healthier living. By effectively communicating the key benefits of Multigrain Atta, we aim to empower consumers to choose wisely for their health.”
Organic Tattva’s Multigrain Atta is set to become a staple in kitchens across the nation, encouraging everyone to prioritize their health while enjoying the rich flavors of traditional grains.
