• About us
  • Advertise
  • Privacy Policy
Made-in-Media: Crafting Stories, Shaping Perspectives
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Pulse Candy Crosses ₹750 Crore in Sales, Cementing Its Position as India’s Top Hard-Boiled Candy for 9 Consecutive Years

    Klook Launches ‘The Best You’ Campaign with Bharti Singh, Celebrating Travel as a Journey of Self-Discovery

    Sony Semiconductor Solutions Launches LYT-828 CMOS Sensor with Advanced HDR Capabilities for Smartphones

    Floatz by Bata India Launches Monsoon-Ready Campaign with Prajakta Koli

    Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

    ZILO Raises $4.5M from Info Edge Ventures, Chiratae to Transform Fashion Quick Commerce

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    TVS Launches 2025 Apache RTR 160 with Dual Channel ABS: India’s Most Powerful 160cc Motorcycle Gets Sharper, Safer

    Bhupender Yadav Leads Dialogue at Times Network India Climate Summit 2025: Urges Unified Action for Sustainable Future

    Goa Gears Up for Chikhal Kalo 2025: Celebrating Mud, Music, and Monsoon Traditions

    Rachi Sharma Pushes Boundaries in Sony TV’s Dark Thriller Aami Dakini

    Reise Moto Ignites Supercross Fever with ISRL Fan Parks for Season 2

    OML and Ultraviolette Unveil ‘The Fastest Indian’ – A High-Octane Docu-Series on India’s Quickest Superbike

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

    Cataracts Account for 66% of Blindness in India: Nethradhama and Sun Pharma Lead Cyclothon to Raise Awareness

    happn Launches ‘Perfect Date’ – An AI-Powered Tool to Take the Stress Out of First-Date Planning

    Karma Lakelands Celebrates Southern India with ‘Two States’ Culinary Festival

    Nasher Miles and Myntra Launch ‘Show Your Colour With Pride’ Campaign Featuring Lauren Robinson

    Nasher Miles and Myntra Launch ‘Show Your Colour With Pride’ Campaign Featuring Lauren Robinson

    Zostel Launches First Hostel in Madhya Pradesh with Vibrant New Property in Indore

  • International Roundup

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

  • Guest Articles
    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

    Tokenization of digital assets: How blockchain can change the way brands reward customers

    Tokenization of digital assets: How blockchain can change the way brands reward customers

  • Report
No Result
View All Result
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Pulse Candy Crosses ₹750 Crore in Sales, Cementing Its Position as India’s Top Hard-Boiled Candy for 9 Consecutive Years

    Klook Launches ‘The Best You’ Campaign with Bharti Singh, Celebrating Travel as a Journey of Self-Discovery

    Sony Semiconductor Solutions Launches LYT-828 CMOS Sensor with Advanced HDR Capabilities for Smartphones

    Floatz by Bata India Launches Monsoon-Ready Campaign with Prajakta Koli

    Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

    ZILO Raises $4.5M from Info Edge Ventures, Chiratae to Transform Fashion Quick Commerce

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    TVS Launches 2025 Apache RTR 160 with Dual Channel ABS: India’s Most Powerful 160cc Motorcycle Gets Sharper, Safer

    Bhupender Yadav Leads Dialogue at Times Network India Climate Summit 2025: Urges Unified Action for Sustainable Future

    Goa Gears Up for Chikhal Kalo 2025: Celebrating Mud, Music, and Monsoon Traditions

    Rachi Sharma Pushes Boundaries in Sony TV’s Dark Thriller Aami Dakini

    Reise Moto Ignites Supercross Fever with ISRL Fan Parks for Season 2

    OML and Ultraviolette Unveil ‘The Fastest Indian’ – A High-Octane Docu-Series on India’s Quickest Superbike

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

    Cataracts Account for 66% of Blindness in India: Nethradhama and Sun Pharma Lead Cyclothon to Raise Awareness

    happn Launches ‘Perfect Date’ – An AI-Powered Tool to Take the Stress Out of First-Date Planning

    Karma Lakelands Celebrates Southern India with ‘Two States’ Culinary Festival

    Nasher Miles and Myntra Launch ‘Show Your Colour With Pride’ Campaign Featuring Lauren Robinson

    Nasher Miles and Myntra Launch ‘Show Your Colour With Pride’ Campaign Featuring Lauren Robinson

    Zostel Launches First Hostel in Madhya Pradesh with Vibrant New Property in Indore

  • International Roundup

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

  • Guest Articles
    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

    Tokenization of digital assets: How blockchain can change the way brands reward customers

    Tokenization of digital assets: How blockchain can change the way brands reward customers

  • Report
No Result
View All Result
Made-in-Media: Crafting Stories, Shaping Perspectives
No Result
View All Result
Home Advertising Brands

Vikas Khanna Partners with Organic Tattva to Launch New Multigrain Atta Film

News Desk by News Desk
October 8, 2024
in Brands
0
Vikas Khanna Partners with Organic Tattva to Launch New Multigrain Atta Film
0
SHARES
10
VIEWS
Share on FacebookShare on Twitter

This initiative is part of the brand’s campaign #SwitchToPurity, #SwitchToOrganic

Mumbai: Organic Tattva, a leading brand in the organic food sector, is proud to announce the launch of its new ad film with Chef Vikas Khanna for its Multigrain Atta product . This initiative is part of the brand’s campaign #SwitchToPurity, #SwitchToOrganic and aims to promote the incorporation of wholesome grains into everyday meals.

To spearhead this effort, Organic Tattva has enlisted the renowned Chef Vikas Khanna, the brand ambassador for Organic Tattva, to inspire customers to embrace healthier cooking habits. The new ad film highlights the benefits of including multigrain in diets, emphasising the product’s superior quality and nutritional value. 

The market differentiator USP is that Organic Tattva Multigrain Atta contains 20% energetic grains and is rich in fiber without compromising on taste. It consists of 80% wheat and the remaining 20% includes other grains, which is a higher percentage of other grains than the rest of the industry. This unique blend supports a balanced diet and enhances the flavor of your favorite dishes. The brand is dedicated to raising awareness about the importance of incorporating multigrain flour into daily meals, providing consumers with a nutritious and delicious option. 

Upon the launch of the ad film, Chef Vikas Khanna stated, “Food is an expression of love and health. With the newly released Multigrain Atta film, I hope we are able to sensitize people towards preparing meals that nourish our bodies and minds. Incorporating millets into our diets is crucial, as they are not only rich in nutrients but also support sustainability. Being part of this initiative brings me immense joy as these rotis are not just rich in taste but come with a promise of health too.”

Rohit Mehrotra, Co-Founder of Organic Tattva, added, “India is the largest producer of millets in the world, yet many urban households are moving away from these nutrient-rich foods. Our goal at Organic Tattva is to reintroduce traditional Indian grains into our diets, & focus more on millet based flours helping families make healthier choices.”

Manisha Singh from Maximus Collab, which produced the ad film, shared her thoughts: “We are excited to collaborate with Organic Tattva and Chef Vikas Khanna to bring this important message to life. This campaign is not just about a product; it’s about a movement toward healthier living. By effectively communicating the key benefits of Multigrain Atta, we aim to empower consumers to choose wisely for their health.”

Organic Tattva’s Multigrain Atta is set to become a staple in kitchens across the nation, encouraging everyone to prioritize their health while enjoying the rich flavors of traditional grains.

Tags: Chef Vikas Khannamade in mediaManisha SinghOrganic TattvaRohit Mehrotra

Browse by Category

  • Advertising
  • Agencies
  • Brand Endorsement
  • Brands
  • Broadcast
  • Business
  • Campaigns
  • Cinema
  • Digital
  • Entertainment
  • GEC
  • Guest Articles
  • International Roundup
  • Lifestyle/ Travel/ Inclusivity
  • Marketing
  • Media
  • MIM Specials
  • News
  • OTT
  • people Movement
  • PR
  • Report
  • Sports
  • About us
  • Advertise
  • Privacy Policy

© 2025 Made In Media

No Result
View All Result
  • Home
  • Advertising
  • Broadcast
  • Media
  • MIM Specials
  • Lifestyle/ Travel/ Inclusivity
  • International Roundup
  • Guest Articles
  • Report

© 2025 Made In Media

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?