Sakhuja has replaced Shashank Srivastava. There has been no other change in the office bearers
Mumbai: The Board of Directors of the Media Research Users Council of India elected Vikram Sakhuja, Group CEO of Madison Media and OOH, as Vice-Chairman on Thursday. Sakhuja succeeds Shashank Srivastava of Maruti, who transitioned from his role as Head of Marketing & Sales to a Member of the Executive Committee earlier this year.
At the board meeting following the Annual General Meeting (AGM), Shailesh Gupta, Wholetime Director of Jagran Prakashan, was re-elected as Chairman. According to sources there have been no other changes in the office bearers.
Vikram Sakhuja has been a significant figure on various industry boards and committees, including ASCI (Advertising Standards Council of India), ABC (Audit Bureau of Circulation), RSCI (Readership Studies Council of India), BARC (Broadcast Audience Research Council), FICCI (Federation of Indian Chambers of Commerce and Industry), and has held key roles in Ad Club and IBF (Indian Broadcasting Foundation).
An alumnus of IIT Delhi and IIM Calcutta, Sakhuja began his career in 1988 with Procter & Gamble, where he spent eight years in Marketing Research and Media. He then joined Coca-Cola, where he managed the brand’s marketing portfolio over a five-year period.
After a year with Star TV Network (NewsCorp) as EVP of Marketing, where he established their marketing department, Sakhuja joined WPP in 2002. He served as Managing Director of Mindshare South Asia before becoming CEO of GroupM South Asia, a role he held for six years. He also served as Worldwide CEO for Maxus for two years. Since October 2015, Sakhuja has been part of Madison World, continuing his prolific career in media and marketing.
Shailesh Gupta, with more than 35 years of experience in the media industry, has held notable positions, including President of the Indian Newspaper Society (INS) and Chairman of the Council of Audit Bureau of Circulations (ABC). He also serves as Director for Music Broadcast Limited, Rave Real Estate Private Limited, MMI Online Limited, and Midday Infomedia Limited.
