Instagram-driven campaign delivers 110+ videos, 161M views, and 77.2% engagement, resonating with Gen Z and Millennials
Mumbai, September 19, 2025: Vinod Intelligent Cookware, a household name in Indian kitchens for over four decades, has rolled out a festive season campaign powered by user-generated content (UGC), in collaboration with ReVamp Studios. Running from June through October 2025, the campaign marks a shift from traditional influencer activity to authentic, creator-led storytelling, delivering both cultural resonance and measurable impact.
So far, the activation has produced more than 110 videos, garnered over 161 million cumulative views, and sustained a remarkable 77.2% engagement rate. By blending festive moments like Ganesh Chaturthi and Onam with topical events such as Friendship Day and Teacher’s Day, the brand has created sticky, relatable content that positions cookware not just as functional products but as integral to celebrations and traditions.
Prominent Instagram creators—Chef Nehal Karkera, Chef Prachi Agarkar, and Chef Nidhi Goyal (Fun2oosh Food)—led the charge, showcasing Vinod’s stainless steel range, Platinum series, Cast Iron collection, and the newly launched Die Cast ‘Di Casa’ line. Through recipe-driven Instagram Reels, they brought festive dishes and culinary narratives to life while seamlessly integrating Vinod’s premium cookware.
Commenting on the campaign, Sunil Agarwal, Managing Director, Vinod Cookware India Pvt. Ltd., said: “Our vision was to connect with young audiences while celebrating the festive spirit across modern households. By adopting a UGC-led approach, we are not only showcasing products but also reinforcing Vinod’s values of tradition and innovation. The overwhelming response highlights the power of creator-driven storytelling in shaping authentic consumer conversations.”
This festive activation builds on Vinod’s broader growth strategy, which includes expansion into the UAE, a partnership with Wangoo for its Singapore launch, and collaborations with quick-commerce platforms. Alongside its well-received Mother’s Day TVC earlier this year, these initiatives reflect the brand’s commitment to innovation, emotional storytelling, and market leadership.
About Vinod Cookware India Private Limited
Founded in 1962 by Rajeram Agarwal, Vinod Intelligent Cookware is one of India’s leading manufacturers of premium stainless steel cookware. With a portfolio of 400+ products and a global footprint since 1990, the brand is celebrated for its hygienic pressure cookers and innovative kitchen solutions. Recognized with the Best of Bharat Award (2022) and ranked top for Non-Stick Dosa Tawa by Mishry Reviews, Vinod continues to blend tradition with technology to meet the needs of evolving Indian households.
