The power couple to lead Pay10’s integrated campaigns as the fintech brand gears up to redefine digital payments in India and beyond.
New Delhi | October 8, 2025: Pay10, one of India’s leading digital payments and financial technology companies, has announced Virat Kohli and Anushka Sharma as its Global Brand Ambassadors. The announcement comes ahead of the highly anticipated launch of Pay10’s UPI-enabled payments app, marking a major step in the company’s mission to revolutionize digital transactions for consumers and businesses alike.
The collaboration brings together two global icons — one of the world’s most celebrated athletes and one of India’s most influential actors and entrepreneurs — whose credibility, reach, and values align seamlessly with Pay10’s vision of creating a secure, seamless, and inclusive digital payments ecosystem.
As part of this partnership, Kohli and Sharma will feature in Pay10’s brand films, digital activations, and integrated campaigns, showcasing how the fintech brand is shaping the future of payments by empowering both consumers and SMEs to thrive in a fast-evolving digital economy.
> “Pay10 is building a brand for the next generation of digital finance — one that is innovative and highly trusted. Virat and Anushka embody these same qualities. His discipline, performance and passion, and her creativity, authenticity, and entrepreneurial spirit make them the perfect ambassadors for our story,” said Prabhpreet Singh Gill (Harry Gill), Chairman, Pay10.
Virat Kohli commented:
> “Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. I’m proud to support a brand that shares my commitment to constantly pushing boundaries and striving for world-class performance.”
Anushka Sharma added:
> “Payments with Pay10 are smooth and secure, giving businesses and customers convenience, speed, and trust. I understand how important it is to have reliable payment solutions that make every transaction effortless.”
Kohli and Sharma collectively boast a social media following exceeding 500 million, amplifying Pay10’s global reach across audiences, demographics, and geographies. Their association underscores Pay10’s ambition to become a trusted global fintech brand, connecting innovation, accessibility, and reliability.
Pay10’s Alternative Payment Methods (APM) suite supports instant payments, remittances, and cross-border transactions, combining stored value, merchant wallets, and Dynamic QR-based payments under one unified platform. Fully regulated by the Reserve Bank of India, Pay10 holds PA–PG, PA–CB, and PPI Issuer licenses, ensuring high standards of trust and compliance.
About Pay10:
Headquartered in New Delhi, Pay10 India delivers a secure, seamless, and scalable payments ecosystem that powers businesses across sectors. The brand partners with industry leaders such as IRCTC, BSES, Flipkart Wholesale, Reliance General Insurance, ICICI Lombard, and BlackBuck. With innovation and compliance at its core, Pay10 continues to transform how money moves in India’s digital economy.
