Brand swaps burgers for burns, ignites engagement on a platform known for corporate cool
INDIA, August 22, 2025: Wendy’s India has turned LinkedIn on its head with a bold new stunt — ditching burger promos for blistering burns. The fast-food giant’s mascot account stormed the professional networking platform with unapologetic sass, dishing out savage comebacks instead of corporate niceties.
In under 24 hours, the campaign had LinkedIn buzzing. Wendy’s India amassed 600+ new followers and 400+ comments, as professionals piled into the comments section to witness the brand’s fiery wit. Mentions of the stunt spread rapidly across the platform, proving that this wasn’t LinkedIn as usual — this was LinkedIn on fire.
By leaning into the brand’s global reputation for cheeky comebacks and adapting it to a traditionally buttoned-up platform, Wendy’s India struck a balance between entertainment and disruption, sparking conversations far beyond its menu.
With this campaign, Wendy’s India reaffirmed its knack for culture-driven marketing — showing that sometimes, the best way to win attention isn’t to sell burgers, but to serve burns.
