You Be the Judge! Join Jackie Shroff in Zee TV’s ‘Sahi Jagah Judge Karo’ Campaign for Sa Re Ga Ma Pa
Mumbai: We all do it—whether it’s passing a quick remark about someone’s outfit at a party or whispering about the mismatched couple at the next table. Judging others, knowingly or unknowingly, has become second nature to many of us. But what if we could channel those judgmental instincts in a more constructive way? Enter everyone’s favorite Jaggu Dada to land this message in his inimitable style. Zee TV has roped in the effortlessly charming and unapologetically authentic Jackie Shroff to front its latest campaign aptly titled ‘Sahi Jagah Judge Karo’ for the upcoming season of Sa Re Ga Ma Pa.
At the heart of this quirky, light-hearted campaign is the idea of encouraging audiences to direct their natural judgmental tendencies towards something positive. The campaign invites everyone to help select the most deserving contestants from over 50 audition videos posted on the show’s official Instagram page, heightening audience involvement and bringing them closer to the show from the very beginning.
The campaign features a series of light-hearted, breezy videos with Jackie Shroff. In the first video, he is seen confronting two aunties gossiping about a mismatched couple in a restaurant. He surprises them by joining them at their table and encouraging them to put their judging instincts to better use by selecting contestants on Sa Re Ga Ma Pa’s Instagram page. In another video, Jackie is seen brushing off unsolicited singing critiques from his neighbours, guiding the audience to focus their judging skills on the audition videos posted online instead. These light-hearted interactions perfectly showcase Jackie’s relatable and down-to-earth persona, making the campaign both engaging and memorable (Watch them here: Video 1, Video 2)
“The idea behind ‘Sahi Jagah Judge Karo’ initiative is to heighten audience involvement and empower them to become an integral part of the show right from the auditions phase of Sa Re Ga Ma Pa. As we present India’s longest running singing reality show in an all-new avatar and with new mentors and fresh voices, this is our way of including and engaging with our audiences from the get-go. Jackie Shroff’s bindaas attitude and earthy sense of humour set the perfect tone for this fun campaign, ensuring that viewers will enjoy this unique and interactive experience,” said Mangesh Kulkarni, Chief Channel Officer, Zee TV.
This campaign reflects Zee TV’s commitment to creating fresh, interactive content that resonates with its audience, ensuring that their voice plays a crucial role in the show’s narrative. Stay tuned to Sa Re Ga Ma Pa on Zee TV’s Instagram page,and join Jackie Shroff in discovering the next big singing sensation!