New launch targets HORECA market with innovative syrups designed for personalised, experience-driven beverages
New Delhi, 20 June 2025: Zone Syrups, one of India’s fastest-growing premium beverage solution brands, has introduced three disruptive new flavours — Lavender, Bubblegum, and Popcorn — created to appeal to modern palates and redefine beverage menus for cafés, quick-service restaurants, and mixologists across the country.India’s flavoured syrup market is forecasted to grow at over 6% CAGR over the next five years, fuelled by the rising demand for customised drinks and experiential dining. Zone’s latest flavour drop aligns perfectly with this trend, offering syrups that blend creativity with commercial viability.Each new flavour is designed to resonate with distinct consumer profiles:Lavender: A sophisticated floral note suited for premium cocktails and fine dining, appealing to refined tastes.Bubblegum: A fun, retro-inspired flavour that taps into Gen Z’s love for playful, pop-infused milkshakes and sodas.Popcorn: A bold, sweet-toasted profile created for adventurous consumers seeking novelty in drinks and desserts.Produced at Zone’s state-of-the-art, fully automated plant in Alwar, the syrups are engineered to maintain consistent taste and texture even under extreme dilution or heat — showcasing the brand’s unwavering focus on quality and performance.Udit Jain, Joint Managing Director, shared: “Our aim was to craft syrups that reflect personality and mood — from Lavender’s elegance to Bubblegum’s playful nostalgia and Popcorn’s daring spirit. This range represents our dedication to innovation-led, experience-focused beverage solutions.”Shubham Jain, Joint Managing Director, added: “This launch goes beyond flavour — it’s a strategic move to expand into high-potential HORECA segments and premium foodservice chains, offering greater value to our partners.”With this launch, Zone Syrups reinforces its reputation as a flavour-first brand that combines inventive taste profiles with strong commercial appeal, inviting beverage professionals and consumers to embrace new levels of customisation and creativity.—About Zone SyrupsPart of the Puranchand Jain & Sons Group, Zone Syrups is a trusted producer of high-quality syrups, fruit crushes, frappe powders, and more, serving India’s HORECA sector for 26 years. The brand is known for delivering innovation-driven, consistent, and high-performance beverage solutions.
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more on: Zone Syrups, beverage innovation India, HORECA solutions, flavoured syrups India, Lavender syrup, Bubblegum syrup, Popcorn syrup, café beverage trends, personalised drinks, India beverage industry, Udit Jain, Shubham Jain, Puranchand Jain & Sons, premium syrups for restaurants, mixologist solutions
