The festive film captures the relatable “walking storage unit” moment in Indian households, encouraging men to gift thoughtfully with Zouk bags.
Mumbai, October 7, 2025: This Diwali, Zouk, a proudly Indian and cruelty-free lifestyle brand, has launched a festive campaign that hilariously captures a universal Indian truth — men often end up as “walking storage units” for the women in their lives.
The film humorously depicts a brother, husband, or father juggling everyday items — from phones and keys to lip balms and chargers — simply because there’s nowhere else to keep them. Frustrated yet determined, the protagonist decides to put an end to the chaos by gifting Zouk bags to his wife and sister this Diwali. The message is simple yet charming: a Zouk bag isn’t just an accessory, it’s a practical and meaningful gift that carries thoughtfulness long after the celebrations.
Speaking about the campaign, Disha Singh, Founder of Zouk, said, “The festive season in India pulls families together like no other, and with it come those quintessentially Indian moments, like men being handed random things by their wife, sister, or friend. Our film captures this everyday truth with humor. A Zouk bag not only solves the ‘no pocket’ problem but also makes for a thoughtful festive gift. So this Diwali, we highly recommend saving yourself and gifting her a Zouk.”
Alongside the film, Zouk has introduced The Big Bag Festival, a special festive initiative offering curated gift boxes, festive combos, and collaboration-led gifts with brands like Palmonas, Bombay Sweet Shop, and Renee Cosmetics. To make shopping even more convenient, Zouk’s products are now available on leading quick-commerce platforms including Swiggy Instamart, Zepto, Blinkit, Flipkart Minutes, and Myntra M-now — perfect for last-minute Diwali shoppers.
Through this campaign, Zouk continues to celebrate modern Indian households while staying true to its values of style, functionality, and sustainability. The brand’s festive collection is available at The Gift Shop by Zouk.
About Zouk:
Zouk is a proudly Indian, 100% PETA-approved vegan brand that fuses traditional craftsmanship with modern design. With a customer base of over 15 lakh, Zouk has expanded its presence both online and offline, with exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon. Recently, the brand also launched its women-first luggage line, catering to the needs of contemporary Indian travelers.
