The digital-first insurer unveils a unique musical identity with an AI-generated track reimagined in six genres, celebrating individuality and personal ‘drive vibes’
Mumbai, 21st June 2025: On World Music Day, Zuno General Insurance, India’s new-age digital insurer dedicated to making insurance easy, friendly, and innovative, tuned into a refreshing beat with “Safar Ye Chill Wala”—a creative celebration of individuality through music and artificial intelligence.
Moving beyond conventional branded content, Zuno introduced a unique musical experience where one song was transformed into six distinct versions using AI. The track, retaining the same lyrics throughout, was reinterpreted in Bollywood Masala, Rap, Bhojpuriya Beats, Maharashtrian folk, Tamil-style energy, and Rock—each evoking different emotions and reflecting how we all experience life’s journey differently.
Created in collaboration with Hashtag Orange, this initiative underlines how music mirrors personal rhythms, moods, and tastes.
Ketan Mankikar, Vice President – Marketing, Zuno General Insurance, said: “Music has the power to bring people together, ease stress, and transform perspectives—all of which align with the essence of what we do at Zuno. With ‘Safar Ye Chill Wala’, we wanted to move beyond traditional communication and create an experience that’s easy, breezy, and surely. On World Music Day, this project is our way of tuning into the spirit of healing, harmony, and individuality.”
Now available on Zuno’s YouTube channel and social platforms, audiences are invited to explore the tracks, vote for their favourite, share, and discover their own unique “drive vibe”.