Integration of iconic brands like Denon, Bowers & Wilkins, and Marantz expands HARMAN’s portfolio and market reach
India – September 24, 2025 – HARMAN International (“HARMAN”), a wholly-owned subsidiary of Samsung Electronics Co., Ltd., today announced the completion of its acquisition of Sound United, the former consumer audio business of Masimo Corporation (NASDAQ: MASI). Sound United’s roster includes globally recognized audio brands such as Bowers & Wilkins, Denon, Marantz, Definitive Technology, Polk Audio, HEOS, Classé, and Boston Acoustics.
This strategic milestone significantly expands HARMAN’s presence across home audio, amplifiers, hi-fi components, AVRs, headphones, and car audio. The integration brings together Sound United’s celebrated brand portfolio with HARMAN’s established global audio business, creating one of the most comprehensive product lineups in the industry.
“HARMAN’s vision is to create experiences that enrich people’s lives through exceptional audio,” said Dave Rogers, President, Lifestyle Division, HARMAN. “Sound United’s impressive roster of brands, rooted in passion, innovation, and quality, perfectly aligns with our values. This transaction unlocks new growth opportunities and strengthens our strategy to scale as an undisputed audio leader.”
As part of the integration, Sound United will operate as a standalone Strategic Business Unit (SBU) under HARMAN’s Lifestyle Division. This structure will allow each brand to retain its heritage and loyal customer base, while benefiting from HARMAN’s global reach, resources, and innovation capabilities.
With this acquisition, HARMAN gains expanded expertise, talent, and brand equity, further reinforcing its position at the intersection of sound, culture, and technology.
About HARMAN
HARMAN International, a subsidiary of Samsung Electronics Co., Ltd., designs and engineers connected products for automotive, consumer, and enterprise markets. Its premium brands, cutting-edge audio innovations, and partnerships with leading companies worldwide have made it a global leader in sound and connected technologies.
Video interview with Dave Rogers can be accessed here:
B-roll can be accessed here:
About HARMAN: http://harman.com/