India’s leading audio brand opens its factory doors for an unscripted, real-world challenge to prove its ‘Prime Promise’ under scrutiny
New Delhi, 23rd June 2025 – What happens when one of India’s most fearless fact-checkers steps into a tech brand’s factory? The truth gets tested. In a bold move towards radical transparency, boAt, India’s leading audio and wearable brand, invited Revant Himatsingka (aka Food Pharmer) to challenge its latest innovation — the Airdopes Prime Series — and scrutinize every claim it makes.Accompanied by boAt’s Chief Product Officer, Shyam Vedantam, Food Pharmer put features like AI ENx™ tech, Adaptive EQ, Hybrid Active Noise Cancellation (ANC), and build quality under the spotlight. The setting was authentic: a working boAt manufacturing unit. The format: unscripted, with no filters, no rehearsals — just proof over promises.”When someone like Food Pharmer puts your product under the microscope, there’s no room to hide. And that’s exactly why we invited him. We believe in the Prime Promise, and we were ready to stand by it — on camera, in our factory,” said Shyam Vedantam, CPO, boAt.The campaign video showcases raw, candid conversations, hands-on demos, and even a teardown of the product, as boAt embraces accountability and openness like never before. Instead of polished marketing, the brand let its Airdopes Prime Series speak for itself — proving sound quality, durability, and design for Indian consumers.As part of its Build For India mission, boAt’s initiative sends a clear message:“The only way to earn trust is to be willing to be tested.”About Imagine Marketing Limited:Imagine Marketing Limited (IML), owner of the boAt brand, is India’s #1 audio wearables company (IDC data, shipments) offering audio gear, smart wearables, mobile accessories, personal grooming products, and more. Known for innovation at accessible price points, boAt partners with global tech leaders like Qualcomm and Dolby and is backed by Warburg Pincus, Malabar Investments, and Fireside Ventures.
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