Hrithik Roshan and Jr. NTR add star power to the young supercop’s 8-year milestone with thrilling specials, contests, and an action-packed hook step.
Mumbai, 14th August 2025: POGO is turning up the excitement this August as it celebrates the birthday of India’s favourite young supercop, Little Singham, with a month-long extravaganza blending action, entertainment, and community fun. The high-energy campaign features brand-new episodes, engaging contests, immersive on-ground activations, and a unique Bollywood crossover.
The celebrations kicked off with a vibrant new promo highlighting Little Singham’s trademark courage, loyalty, and never-give-up spirit. A specially choreographed ‘hook step’ invites fans to join the festivities on social media, creating a wave of shared moments from across the country.
In a power-packed collaboration, Little Singham teams up with Bollywood action icons Hrithik Roshan and Jr. NTR, stars of the upcoming blockbuster War 2. Together, they perform the hook step, marking a first-of-its-kind crossover between two of India’s most celebrated entertainment IPs for young audiences.
“Little Singham is more than just an icon; he embodies courage, confidence, and positivity, making him a true role model for millions of children,” said Sai Abishek, Head of Factual Entertainment, Lifestyle & Kids, South Asia, Warner Bros. Discovery. “Over the past eight years, the Little Singham universe has touched lives across India, becoming a milestone for both POGO and Warner Bros. Discovery.”
Janhavi Vyas, Head of Marketing, South Asia, Warner Bros. Discovery, added, “This campaign has been designed as a multi-touchpoint experience that resonates with kids on and off the screen. From action-packed content to engaging real-world activities, we aim to bring fans closer to Little Singham in fun and meaningful ways.”
The on-ground celebrations will feature interactive zones, live character appearances, and themed giveaways, ensuring an unforgettable experience for children and families. Packed with fresh stories, community engagement, and star-studded surprises, Little Singham’s 8th birthday promises to be a celebration that fans will cherish.
About POGO
POGO is India’s leading homegrown kids’ entertainment channel, known for its popular animated shows and original characters that inspire and entertain young audiences nationwide.
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