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Farewell Vistara: A soaring legacy transitions to new heights with Air India

News Desk by News Desk
November 12, 2024
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Farewell Vistara: A soaring legacy transitions to new heights with Air India
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As Vistara’s journey ends, its spirit of premium comfort and aspiration takes flight anew under Tata’s Air India, reshaping the future of Indian aviation

Mumbai: Parting ways is always a poignant experience, and Vistara Airlines delivered just that. On November 11, 2024, the airline, which began its journey in 2015 after its founding in 2013, gracefully completed its final flight.

“As the plane ascends, so do our dreams; let’s glide towards the future, where the sky isn’t the limit but just the beginning,” Vistara expressed in a heartfelt message to its partners. The farewell carried extra weight as Vistara hinted at its transformation into Air India, signaling the beginning of a new journey.

Passengers on the final flights were deeply moved as the crew played the Bollywood classic Kal Ho Naa Ho upon landing—a touching tribute to Vistara’s journey and the dawn of a new era. This merger represents a pivotal moment for India’s aviation industry, creating one of the world’s largest airline groups and giving Air India a distinct competitive edge, both domestically and internationally.

For Vistara’s loyal flyers, this transition is bittersweet, as they have cherished the airline’s unique offering of premium comfort. In the early stages of the merger, passengers will still find familiarity: the same attentive crew, high service standards, and beloved interiors—only now under the Air India name.

With a combined fleet of 218 aircraft, Air India will become India’s largest international carrier and second-largest in domestic skies. This merger aligns with Tata Group’s strategy to streamline its airline portfolio, with Singapore Airlines retaining a 25.1% stake in the newly unified entity, further boosting Tata’s influence in Indian aviation.

https://twitter.com/airvistara/status/1855914091228873002
https://twitter.com/airvistara/status/1855884134758904038

Reflecting on this transition, Prathap Suthan, managing partner and chief creative officer at BangInTheMiddle, shared his journey with Vistara on LinkedIn. Recalling his 20th flight, he wrote about joining the airline’s loyalty program with enthusiasm. “A necessary corporate sacrifice. An unwanted brand execution. Today, on the 11th of November, Vistara will take its final flight. And just like that, it will fade into history. A reminder of a time when loyalty was more than miles and when comfort was more than seat width. The UK will be gone. Another trusted code will be laid to rest. So long, Vistara. Thank you for your brief but beautiful flutter.”

As a newer entrant on the global stage, Tata’s airline operations are still growing compared to well-established leaders like Singapore Airlines, renowned for their excellence.

Vistara leaves behind a legacy of aspiration and luxury—a moment when passengers felt the sky was just the beginning. Under Tata’s leadership, this legacy now transitions to Air India, carrying forward the vision that these skies, once filled with Vistara’s promise, will rise anew with a renewed purpose.

Tags: Air Indiamade in mediaVistara

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