NBF’s Critical Meeting with PM Modi: A New Era for News Broadcasters
The News Broadcasters Federation, the largest body representing 50 news broadcasters, will be meeting with Prime Minister Narendra Modi to discuss the future of the news broadcast industry. They plan to emphasize the federation’s crucial role in supporting democracy and will seek to understand the Prime Minister’s vision for shaping broadcast news television in India. Additionally, the NBF will request the PM’s assistance in developing structural policies to guide the industry’s future.
A key topic of discussion will be the evolution of the rating system, aligning it with the Government of India’s policies, and stressing the importance of data transparency and digitization. This meeting is particularly timely as broadcast news television experiences significant growth, with viewership through Connected Television (CTV) rising rapidly. This shift offers an opportunity to establish a transformative framework that could elevate Indian news media on the global stage.
