Launches and offline and online campaign to promote their newstore launch in Malad
Mumbai: Hundo Pizza, one of the leading and well known pizza chains has launched a hyperlocal marketing campaign for the launch of its 5th store. The new store that recently opened in Malad, Mumbai, aims at creating buzz using localized and personalized touch, of that area.
To create awareness on this launch, Hundo partnered with Admatazz to create quirky and memorable hyperlocal campaign. Admatazz built this campaign using Hundo Pizza’s existing fun tone of voice and gives it a local spin. The campaign focuses on fun references to the area of Malad, some potshots at the competition, office culture of the area and even some ads in Gujarati (which is a local language of the locality), with the Hundo style of communication.
This campaign will be promoted on digital platforms, social media, paid media as well on offline mediums like flyers.
Speaking on the new campaign for Hundo Pizza, Yash Chandiramani, Founder and Chief Strategist at Admatazz, commented, “The idea behind this activity was to create buzz in the fun and quirky manner, that connects with the core TG of the brand. We gave this entire activity a local touch by using references of preferred language of Malad locality and places nearby.”
Kabir Moorjani from Hundo Pizza said, “As we enter the Malad area, one of the most active suburbs of Mumbai, known for its food offerings, with our new outlet, we wanted to create a buzz in the neighborhood. With this hyperlocal activity, we are looking to connect to the youngsters who are always on the go and want to grab a quick bite. We have loved the artwork created by Admatazz and the entire approach given to the campaign.”
Hundo, which is on an expansion spree, will be launching more outlets, and will continue to use a mix of online and offline mediums for creating buzz, in the near future.