The idea for the Spotlight initiative was conceived in 2021, coinciding with Hyundai’s 25th year in India.
Mumbai: Hyundai Motor India Limited (HMIL) committed to fostering talent and creativity, proudly announces the launch of Hyundai Spotlight Season 3, continuing the journey of empowering passionate artists across India.
Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India Limited, said , “At Hyundai, innovation and customer experience are at the heart of everything we do. Hyundai Spotlight embodies this vision by offering a platform that fuses talent with innovation to create exceptional entertainment,” says Garg. “It’s more than just a stage—it’s a movement that empowers and nurtures young Indian artists to express themselves through music. Spotlight resonates deeply with our aspirational customer base, offering them an unforgettable experience while fueling the dreams of an enthusiastic, youthful audience. Our partnership with Universal Music Group (UMGB) over the past two years has been incredibly rewarding, built on a shared commitment to excellence. With the launch of the third edition, I’m confident that this year will be even more successful, powered by the passion and artistry of outstanding musicians from across the country.”
The idea for the Spotlight initiative was conceived in 2021, coinciding with Hyundai’s 25th year in India—a time when the brand was already enjoying significant customer love and attention. Recognizing the changing demographic, with a growing base of younger customers, Hyundai wanted to go beyond conventional marketing. The vision was to connect with India’s youth by celebrating their creativity, nurturing emerging talent, and bringing artists from various regions to a national platform.
Spotlight is a collaborative initiative between Hyundai and Universal Music Group. While Hyundai provides the platform, the initiative facilitates collaborations between rising talents and established names in the Indian music scene. Season three features a diverse lineup, including renowned artists like Javed Ali, Aditya Rikhari, Gajendra Verma, DIGV, Wazir Patar, and Ravator.
While Season 1 laid the foundation, it was Season 2 that gained significant momentum. With Season 3, the initiative is poised to scale new heights. Hyundai has been receiving overwhelming positive feedback—not just for its carefully curated tracks but also for the growth and recognition that the participating artists are now enjoying in their independent careers.
Hyundai’s global brand vision, “Progress for Humanity,” is reflected in every aspect of Spotlight. As Garg puts it, “The whole idea is not just to make life easier and more convenient for our customers through great cars and mobility solutions, but also to be present in their celebratory moments. It’s about innovation that goes beyond manufacturing and selling cars. All of this comes together in Hyundai Spotlight.”
There was also another initiative from Hyundai on after sales, on this Garg says, typically, such post-purchase experiences—especially in the automobile sector—are associated with premium luxury brands. “Hyundai is an aspirational brand in India, and aspiration has now taken over functionality when people are buying a car.
Garg shares data on this, “More than 25% of the cars have connectivity, more than 25% are automatic, and more than 68% of my cars are SUVs now. Creta was the number one selling car in March across India.”
Indians love SUV and it continues to be in high demand as customers want to travel long distances, and highways are now becoming very popular routes. He highlights the presence of Advanced Driver Assistance Systems (ADAS) in Hyundai’s SUVs, calling it a comfort feature, particularly since highway driving often reaches speeds of 120 km/hr.
Interestingly, Hyundai makes use of its workshops and service center’s to promote the Spotlight concerts, with staff personally inviting car owners and their families to attend. According to the company, these touch points serve as direct communication channels with customers, encouraging them to be part of the brand’s cultural initiatives.
When it comes to measuring the success of such efforts, the number of attendees and brand score as key indicators. However, the initiative is not driven by short-term KPIs or referral goals. Instead, the focus remains on enhancing customer satisfaction and instilling a sense of pride in being associated with Hyundai.
Hyundai is a listed company since 2024, and competes closely with Maruti Suzuki and Tata Motors for leadership in the Indian automotive market. In Q3FY25, it reported revenues of ₹16,648 crore.