The campaign features leading OEMs including ASUS, Acer, Dell Technologies, HP, Lenovo India, MSI, GIGABYTE, and ASRock Inc
Mumbai: In a groundbreaking continuation of their collaboration, Intel has joined forces once again with Dentsu Gaming and StreamO, India’s largest community of ‘video-game watchers’ on YouTube to unveil the 2024 edition of the yearly gaming festival — Intel Gamer Days. Under the banner ‘Intel Gamer Days X Dentsu Gaming X StreamO 2024,’ the campaign targets Gen Z audiences deeply connected to gaming communities worldwide, across 35 countries. With a focus on engaging millions of gaming enthusiasts, the campaign highlights the thriving potential of Gen Z gaming communities in India and beyond.
This year’s campaign sought to navigate the ever-evolving challenges of reaching Gen Z gamers—an audience that increasingly uses ad-blockers and rejects traditional forms of advertising—while embracing the immersive nature of gaming as a new medium of advertising.
The ‘Intel Gamer Days X Dentsu Gaming X StreamO 2024’ campaign showcased the immense influence of gaming communities and the untapped potential within India’s booming gaming market. The collaboration featured leading OEMs including ASUS, Acer, Dell Technologies, HP, Lenovo India, MSI, GIGABYTE, and ASRock Inc., alongside a diverse array of content created by 350+ gamer influencers across 8 regional languages and 10 top-tier games. With a creative blend of Instagram Reels, YouTube Shorts, and Instagram Collaboration Posts, the campaign delivered high-impact content, seamlessly engaging Gen Z gamers.
Speaking on the campaign, Sanchayeeta Verma, CEO, Carat India said, “The Gen Z audience is growing more and more distant from the traditional forms of marketing. They reject hard sells and even install ad-blockers to avoid ads. In such a scenario what works is a form of marketing that is immersive, interactive, and engaging and that’s what StreamO’s innovative technology brings to the brands. It provides a scalable solution that integrates seamlessly with YouTube Live, Twitch, and Discord, allowing gamers to interact with the Intel Gamer Days campaign organically.”
Apurva Jani, Marketing Director, Sales, Marketing & Communications Group, Intel India added, “Intel Gamer Days has grown significantly over the years, and the 2024 edition reflects our continued commitment to fostering India’s vibrant gaming community. This year, we reached over 5000 gaming enthusiasts and worked with more than 278 gaming influencers to showcase the latest Intel-powered devices, bringing the gaming experience to life in exciting new ways.”
Commenting on the successful collaboration, Tushaar Garg, Founder and CEO, StreamO expressed, “We are thrilled to be a part of Intel Gamer Days for the fourth consecutive year. Our partnership with Intel and Dentsu Gaming reaffirms StreamO’s position as a leader in gaming marketing. We’re proud to continue helping brands like Intel engage with Gen Z gamers through innovative, interactive game live streams across the top 10 most watched games on YouTube.”